Senior Vice President, Executive and Strategic Communications

26 Mar, 2021


Senior Vice President, Executive and Strategic Communications

International Dairy Foods Association
Washington, DC

Reporting to the President and CEO and serving as a member of the International Dairy Foods
Association’s executive team, the Senior Vice President of Executive and Strategic Communications will
be responsible for developing and executing all the association’s communications and member and
public relations strategies.
The SVP of Executive and Strategic Communications will oversee all communications activities to
promote, enhance and protect the image of dairy and the association. He or she will integrate a broad
range of activities to position the association, its executives and membership as thought leaders in the
dairy industry and the broader food and beverage sector.
IDFA is seeking an ambassador for the organization who will maintain and build relationships with key
reporters, editors and media outlets within food and beverage, dairy and agricultural spaces, as well as
with political and mainstream audiences. He or she will enhance the visibility of IDFA and its advocacy
and policy efforts with relevant constituents and drive broader support for and engagement with the
The position requires experience managing communications professionals in a team environment, with
the ability to motivate individuals, develop and execute bold strategies, and introduce new ways of
working as the environment calls for it. A leader within the organization, this individual must also work
well with the Executive Team and provide guidance to senior leadership on the direction of the
Job Responsibilities
• Develop and implement a comprehensive communications strategy to support the association’s
policy, advocacy and membership goals and to protect and promote the image of dairy
• Position IDFA and key staff members as thought leaders, advisors and influencers in the industry
and raise awareness among member companies, policymakers and other key constituents
• Work with IDFA’s subject matter experts and executive team to develop content that can be
shared with stakeholders to promote our activities and successes
• Provide strategic counsel to the President & CEO, other executive team leaders, staff and
members on communications regarding critical policy or member issues and prepare testimony,
talking points and other presentations
• Create a unified front by facilitating consistency in messaging in all communications materials
throughout the association
• Develop crisp, informed and relevant messages, a timely public relations strategy with forwardthinking media relations
• Oversee the continued development and evolution of IDFA’s website—a WordPress platform
that communicates with custom association management software— ensuring that it is up to
date, comprehensive and dynamic to attract and retain members and prospects
• Oversee IDFA’s digital and multimedia planning, tools, analytics and assets, including paid
advertising strategy and targeted online advocacy
• Oversee IDFA’s event branding development and marketing strategies
• Coordinate with communications staff at IDFA members companies and dairy industry groups
on strategies and responses for key communication issues
• Manage the ongoing development and dissemination of IDFA news, including press releases and
statements, media advisories, op-ed pieces and trade columns, speeches and other materials
• Establish internal communications policies, protocols and procedures that prioritize member
engagement, and work with the executive team to develop new member communications
programs and initiatives
• Develop metrics to gauge effectiveness of existing and new communications initiatives
• Guide efforts to ensure all IDFA communications maintain consistent messaging and branding
• Lead strategic communications planning to promote the quality, value and growth of
educational offerings
Job Requirements
• 15 years of strategic communications and public relations experience
• Outstanding writing, editing and presentation skills
• A deep understanding of public affairs issues (regulatory, legislative, policy) in the food,
beverage and/or agricultural spaces, as well as relationships with key trade association peers
and staff within USDA, FDA, EPA, and Congress
• Expert ability to craft meaningful communications aligned with business strategy and executive
• Demonstrated leadership skills and ability to work with colleagues at all levels of the
• Ability to build effective coalitions and lead and manage a high-performance team.
• Strong strategic planning and project management skills
• Experience advising and coaching executive leadership and subject matter experts in
communication-related issues
• Experience in issues management and crisis communications
• An experienced spokesperson for a large organization with an extensive network of media
contacts in Washington, D.C., as well as mainstream, business and trade press
• Strong experience with/knowledge of digital and multimedia tools and techniques for
developing advocacy-focused communications content to build momentum to achieve IDFA
successes and carry out related activities in the industry
• Experience providing editorial direction on multimedia content creation, production and editing,
including scriptwriting, and video and audio/podcast products
• A confident and disciplined self-starter
• Knowledge and experience with WordPress, CRM software, earned media and digital analytics
If interested, please submit a cover letter and resume to Tracy Boyle at

Job posted: 2021-03-26