Senior Vice President, Marketing and Communications
The Senior Vice President(SVP) of Marketing & Communications is responsible for providing the strategic vision and leadership for Finseca and the Finseca Foundation’s, marketing, communications and branding efforts to build and drive a positive perception of Finseca’s new brand and reputation, as well as, generate and optimize revenue streams from domestic and international members and Foundation donors.
The SVP of Marketing & Communications is responsible for implementing and evaluating the success of Finseca’s marketing, communications (external and internal) and brand efforts. This includes, but limited t0an onging paid and earned media program with an emphasis on financial, policy and trade press, as well as, a content and engagment strategy for digital and social media channels. Also, the individual is responsible for managing and generating value from Finseca’s new website and through other activities as needed to align with the organization’s vision and strategic plan.
This position will help shape Finseca’s direction and will lead Finseca’s efforts to develop and strengthen the brand’s position as the lead organization and Foundation in the financial security profession by evolving and implementing the brand plan aligned to the mission and purpose of Finseca. The innovative marketing and communication strategy will influence and engage members/donors, as well as, potential members/donors and increase the awareness of and commitment to Finseca both externally and internally.
Reporting to the Chief Operating Officer, the Senior Vice President, Marketing & Communications will lead, mentor and support the work of vertical and cross functional team members and work closely with the Government Affairs, Membership, Member Learning and Experience, International, and Foundation teams, as well as our volunteers.
Duties & Responsibilities
|Qualifications & Required Competencies and Skills
Exceptional knowledge and skills in all aspects of marketing, communication and brand management, including:
Required experience and demonstrated results:
15+ years well rounded professional experience in marketing, communications, brand management and business development
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Job posted: 2021-01-07