Social Media Communications Specialist

12 Jan, 2021


Social Media Communications Specialist

American Institute of Aeronautics and Astronautics (AIAA)
Reston, VA


The American Institute of Aeronautics and Astronautics is seeking a Social Media Communications Specialist who will be responsible for surveying all operations across AIAA in a matrixed organization to identify and maximizes opportunities to communicate the AIAA value proposition on social media. This individual will develop AIAAs social media strategies and tactics as part of overall strategic marketing and communications strategy; lead the curation of social media content and social media product building; research and develop audience-specific social media and web content to meet various Institute outreach requirements; build social media programs to increase engagement with AIAA audiences; analyze social media metrics and data reporting for the Institute to demonstrate the business value of social media; and support media relations and issues management planning and outreach.



Develop and execute a broad social media strategy, through competitive research, platform determination, benchmarking, messaging and audience identification

Ensure social media components are integrated with communications, marketing, and events plans with consistent Institute branding


Monitor social media for sentiment about Institute activities, products, and programs, taking appropriate action as needed for reputation management.

Manage dynamic editorial calendar, generating, editing, publishing and sharing daily content on all AIAA social media platforms


With senior manager and senior director, develop measurement plan defining metrics for social media success and track the impact of social media programs; analyze, review and report on effectiveness of campaigns in an effort to continuously improve results


Collaborate with Strategic Marketing and Communications team colleagues and Institute stakeholders beyond social media accountabilities actively support project- and event-driven promotional and public relations outreach, including web content, videos, scripts, banners, backdrops, budgets, and advertisements

Assist with media relations and issues management planning and outreach

Curate Institute photo archive on Flickr and manage backup of photo archive

Manage Institute streaming video product and develop revenue and monetization strategy

Assist with virtual events, Zoom calls, and webinars as needed

Reporting Relationships:

Reports to Senior Manager of Communications

Position Dimensions:

Manage external social media platforms and branding

Coordinate with the Marketing and Communications team, Forum project management team, and Membership team

Collaborate with strategic social media stakeholders across the Institute

Plan and coordinate AIAA Forum social media strategies for the lifecycle of each event

Assist with media relations and issues management planning and outreach

Effectively communicate with staff, volunteers, and vendors

Move numerous projects forward simultaneously

Set and meet project deadlines

Work within specified budget

Moderate travel (3-5 times per year)


Bachelors degree required, or equivalent combination of education, training and work experience.

Learn more here

Job posted: 2021-01-12