Social Media Director

11 Jul, 2022


Social Media Director

Youth America Grand Prix
New York, NY

Social Media Director – Full Time

JOB DESCRIPTION: World’s largest student ballet scholarship competition seeks a seasoned social
media professional to take its social media department to the next level.
· Manage the master social media calendar of daily/weekly posts and content creation log;
assign projects and do quality control assessment before publishing on all platforms
· Interface weekly with U.S. regional, international, development, and other departments to
plan for upcoming projects/campaigns on the calendar in a proactive fashion to meet the
differing needs of the organization
· Creator – work on large projects that are needed to drive important messaging or aesthetic
goals of the organization on an as-needed basis
· Communicate with other senior staff on a consistent basis to make sure media needs are
being correctly integrated with overall communication of YAGP as a global entity
· Manage contracts, communication, calendar, and maintain healthy workflow and
relationships with video and photo service providers for the U.S. semi-final season, including
live streaming, schedule, requests, and transfer of media content
· Set goals for growth and assess analytics to identify challenges and areas for
· Identify changes in analytics, market trends, social media trends, new technologies or
advances and create campaigns or strategies to meet the changing market
· Management of social media team to ensure ongoing task completion and/or delegation of
day-to-day posting, engagement with YAGP followers, and content creation, including:
· Daily posting across multiple social media platforms
· Responding to comments across all platforms
· Interacting as YAGP on friends and followers’ pages
· Answering questions and communicating on direct message on all platforms
· Posting and re-posting of Instagram Stories
· Content creation for all platforms
· Caption/Description creation for all platforms
· Use of Creator Studio for all platforms
· Manage internal communication and calendar for the different needs/requests within the
organization for social media campaigns
· Communicate with outside friends, partners, and international YGP representatives on
social media needs and content, including live-streaming, media transfer, and publishing of
YGP international events
· Integrate YAGP merchandise promotion into the social media campaign and calendar
· Creation of professional-level media projects for organizational needs, including but not
limited to special event promotion, website, newsletters, marketing, and development needs
· Management of social media team at U.S. semi-finals and collection of content at multiple
simultaneous events throughout the travel season (specifically January-April)
· Train team members on aesthetic and technical aspects of Photoshop, Creator Studio,
video production, live stream, analytics, and market trends
· Prioritize and manage multiple timelines, events, projects and organizational needs at all
· Familiarity with ballet and ballet aesthetic is a must. This is a dance education organization
and almost all visual content for YAGP platforms is dance/ballet-based, so sound judgment of
good ballet positions/lines/aesthetic is imperative for anyone working with YAGP social media.
· Sound judgment of what is and is not appropriate for young audiences. A large portion of
YAGP subscribers are teenage dancers who participate or are interested in YAGP auditions and
events, so anyone working with YAGP social media must have a good understanding of what is
acceptable for these audiences in particular and all YAGP constituents overall.
· Photoshop
· Final Cut Pro or Adobe Premiere Pro
· Google Drive and Google Sheets
· Dropbox
· Creator Studio for both Meta and YouTube
· Photography
· Strong understanding of
o Social media analytics of all platforms (Instagram, YouTube, Facebook, TikTok, Twitter)
o Best practices on all platforms (Instagram, YouTube, Facebook, TikTok, Twitter)
o Video creation
o The art form of ballet
o The unique challenges of working in the arts
· Willingness to train and manage a young, vibrant team·
· Willingness to travel and work weekends
· Enjoys a dynamic, fast-paced work environment
· Possesses strong verbal and written communication skills
· Possesses strong team building and leadership skills
· Team Player
Please send 1) cover letter, 2) resume, and 3) Two or three sample posts that you would create for
YAGP based on YAGP’s currently posted content on social media to with the subject
line: YAGP SOCIAL MEDIA – DIRECTOR – your name

Job posted: 2022-07-11