Social Media Manager

28 Dec, 2020


Social Media Manager

Perkins Coie LLP
Chicago, IL/Austin, TX/Boise, ID/Dallas, TX/Denver, CO/Los Angeles, CA/Madison, WI/New York, NY/Palo Alto, CA/Phoenix, AZ/Portland, OR/San Diego, CA/San Francisco, CA/Seattle, WA/Washington, DC

Perkins Coie, a leading law firm serving innovative companies and industry leaders globally, seeks an experienced Social Media Manager to join our Communications and PR team. Perkins Coie has been ranked among Fortune’s 100 Best Companies to Work For for nearly two decades and is also recognized by Fortune as a top workplace for diversity and millennials.  

The Social Media Manager will build on the firm’s existing social and digital platforms by soliciting, creating, and posting impactful content that reflects the priorities and culture of the firm and maximizes engagement with diverse audiences. The Social Media Manager will also counsel attorneys, internal groups, and firm leaders on social media strategy and solutions, and develop and implement a variety of social media governance, training, and measurement tools to ensure the integrity and continued growth of Perkins Coie’s social reach. The Social Media Manager will have a clear understanding of emerging tools and trends in the digital communications and social media arena, and be able to identify new strategies and opportunities to further build audience engagement both within and beyond the legal industry.

The position will also assist with the development and distribution of a wider range of content across the firm’s digital media platforms, including websites, blogs, webcasts and podcasts. Reporting to the Senior Media Relations Manager, the Social Media Manager will have a key role in the media relations and communications teams. 


  • Designs, manages and leads the continued growth of a comprehensive and cutting-edge social media and digital communication strategy designed to reach and influence a variety of audiences.
  • Advocates for social media as a fundamental part of the firm’s communications platform and ensures consistent alignment with the firm’s strategy, brand, and culture.
  • Counsels attorneys and others across the firm on social media for business development and brand-building. Develops training materials, social media guidelines, and conducts individual and group training.
  • Has lead responsibility for administering the firm’s social media curation/sharing platform, continually seeking to improve processes and functionality.
  • Stays abreast of social media developments and trends, emerging technologies, and communications best practices.
  • Continually monitors, analyzes, and reports on the firm’s social media engagement and other key metrics as they compare to the market.
  • Coordinates daily with members of the media relations and communications team to ensure social activities are aligned with broader communications priorities.

Education & Experience:
Bachelor’s degree in Digital Media, PR/Communications, Marketing, Journalism or a related field required. At least four years of experience working in digital communications / social media, including experience providing strategic counsel and hands-on execution. Experience in professional services, legal or B2B context preferred. 

Required Skills:

  • Extensive knowledge of social media platforms, mechanics, patterns, tools, and measurement. Advanced knowledge of social media strategies with regards to issues and brand management, as well as experience proactively managing a firm’s / company’s online reputation.
  • Excellent communication skills; creative writing and editing skills required. Superb attention to grammar, spelling and vocabulary to ensure proper and efficient proofreading and writing.
  • Excellent leadership and project management skills.
  • Practical problem-solving skills and well-developed analytical skills. Ability to analyze problems and provide effective strategies and solutions.
  • Ability to work in a high-pace environment, either independently or as a member of a project team.
  • Well-developed and professional interpersonal skills; ability to interact effectively with people at all organizational levels of the firm.
  • Ability to handle confidential and sensitive information with the appropriate discretion.
  • Ability to manage time well, prioritize effectively, and handle multiple deadlines.
  • Knowledge of and experience with online analytics/measurement platforms.
  • Knowledge and proficiency in PC applications, including MS Office

In addition to your resume, please include a Work Sample as an attached document in order application.

To apply, click here:

Job posted: 2020-12-28