Social Media Manager

05 Jul, 2021


Social Media Manager

Virginia Tech University
Blacksburg, VA

The social media manager plays a key role to build and support Virginia Tech’s online reputation and to help advance the university’s strategic goals, priorities, and messages. The social media manager will bring innovative, enterprising ideas to the New Media team and will stay current with emerging technologies, platforms, and social media best practices. The social media manager must demonstrate good professional judgment, follow university brand guidelines, adhere to university policies and procedures.

The social media manager is a member of the New Media team inside University Relations. This person will work collaboratively with members of the Advancement division, including development officers and alumni outreach and engagement personnel, and members of the University Relations team, including marketing, media relations, content creators, unit-based communications directors, and the creative team. As a social media authority for the broader university community and guided by the social media strategy, the social media manager will collaborate with many campus partners to create social media content, moderate comments, engage followers, and monitor social media platforms on behalf of Virginia Tech.

In addition, the social media manager will create accessible and inclusive communications for diverse audiences; spark online engagement through written and digital (video and photo) content for social media and the web; use photos/videos effectively on social media platforms; follow, implement, and evaluate social media trends; and advance ideas in an inclusive manner.

Please prepare work samples that demonstrate your skills in social media communications if selected for an interview.

Required Qualifications

Bachelor’s degree in communications, public relations, journalism, marketing, or another related field

Strong communications skills, including accessibility and inclusivity for diverse audiences on digital platforms

Demonstrated experience writing for social media and/or other digital platforms

Demonstrated understanding of audience-platform relationships and how that can affect messaging

Ability to maintain a level of confidentiality with sensitive situations

Ability to work within branding guidelines

Ability to work both in a team setting and independently

Ability to respond in a customer-service-type role to messages and inquiries in a timely manner

Preferred Qualifications

Marketing experience

Crisis/issues communications experience

Prior experience in higher education social media management with demonstrated achievements and progressive responsibilities

Experience collecting and analyzing social metrics data

Capability of working at university-related events that may require physical stamina, including standing for extended periods of time as necessary

Experience using social media management tools and apps like Falcon

Familiarity with website content management systems

Familiarity with Adobe Creative Suite, or similar tools

Working knowledge of photography, videography, and graphic design skills and requirements

Learn more here

Job posted: 2021-07-05