Social Media Manager
The social media manager plays a key role to build and support Virginia Tech’s online reputation and to help advance the university’s strategic goals, priorities, and messages. The social media manager will bring innovative, enterprising ideas to the New Media team and will stay current with emerging technologies, platforms, and social media best practices. The social media manager must demonstrate good professional judgment, follow university brand guidelines, adhere to university policies and procedures.
The social media manager is a member of the New Media team inside University Relations. This person will work collaboratively with members of the Advancement division, including development officers and alumni outreach and engagement personnel, and members of the University Relations team, including marketing, media relations, content creators, unit-based communications directors, and the creative team. As a social media authority for the broader university community and guided by the social media strategy, the social media manager will collaborate with many campus partners to create social media content, moderate comments, engage followers, and monitor social media platforms on behalf of Virginia Tech.
In addition, the social media manager will create accessible and inclusive communications for diverse audiences; spark online engagement through written and digital (video and photo) content for social media and the web; use photos/videos effectively on social media platforms; follow, implement, and evaluate social media trends; and advance ideas in an inclusive manner.
Please prepare work samples that demonstrate your skills in social media communications if selected for an interview.
Bachelor’s degree in communications, public relations, journalism, marketing, or another related field
Strong communications skills, including accessibility and inclusivity for diverse audiences on digital platforms
Demonstrated experience writing for social media and/or other digital platforms
Demonstrated understanding of audience-platform relationships and how that can affect messaging
Ability to maintain a level of confidentiality with sensitive situations
Ability to work within branding guidelines
Ability to work both in a team setting and independently
Ability to respond in a customer-service-type role to messages and inquiries in a timely manner
Crisis/issues communications experience
Prior experience in higher education social media management with demonstrated achievements and progressive responsibilities
Experience collecting and analyzing social metrics data
Capability of working at university-related events that may require physical stamina, including standing for extended periods of time as necessary
Experience using social media management tools and apps like Falcon
Familiarity with website content management systems
Familiarity with Adobe Creative Suite, or similar tools
Working knowledge of photography, videography, and graphic design skills and requirements
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Job posted: 2021-07-05