Social Media Manager

05 Sep, 2021


Social Media Manager

Vienna, VA

Job Details


The SourceAmerica story is an inspirational one. For more than 40 years, SourceAmerica is the country’s leading source of job opportunities for people with significant disabilities. Through our network of nonprofits, we supply products and services that meet the strictest quality standards, at a competitive price, and utilize a dedicated workforce of professionals with disabilities. Learn more about us at:

SourceAmerica is looking for a talented Social Media Manager to join its Communications team.

We want to add a team member who has the best opportunity for success with our organization. Here are a few experiences/skills that are ideal for our needs:

  • Have you managed professional social media channels for a company or nonprofit?
  • Do you want to use your social media skills to raise awareness about the value people with disabilities bring to the workforce?
  • Are you creative, detail-focused, and ready to flex your social media superpowers for a good cause?

If you’ve had similar experiences or have those skill sets, please read the following summary of the requirements of this position. Please keep in mind this is a summary and an official job description will be provided to candidates at the time of interview.

This role is a data-driven communications function that is essential in driving and leading our content creation and social engagement strategy across our organization. This person is responsible for creating a content strategy that supports the organization’s goals and executing that strategy by developing, editing and sharing content. Goals for this role include improving traffic to the SourceAmerica website through social engagement and raising awareness of SourceAmerica’s mission, focus and brand.

As a strong individual contributor reporting to the Senior Manager of Communications Strategy, this person is responsible for creating a content strategy for three distinct audiences: nonprofit partners, corporations seeking to partner with SourceAmerica, and the public sector. This may come in the form of content development about SourceAmerica articles, informative white papers, compelling case studies, inspirational videos, or share-worthy infographics. Working closely with key stakeholders across the organization, and in particular with Marketing, Government Affairs and project managers, this role requires a high level of creativity, strong writing skills, attention to detail, and project management.


  • Follow (and update as needed) a social media content strategy that supports SourceAmerica’s goals, nonprofit partners and companies.
  • Elevate SourceAmerica’s presence and awareness among our target audiences and position SourceAmerica as a thought leader in this industry.
  • Work with Communications team leadership to develop a targeting strategy that supports SourceAmerica’s goals.
  • Support different SourceAmerica’s teams and use strong writing skills to create compelling social media content for blog posts, white papers, case studies, articles, reports, infographics, and more.
  • Build and manage a rich social media content/editorial calendar that supports different departments of the organization, campaigns, and partnerships and is focused on developing a lasting and engaged relationship with partners, and the public.
  • Collaborate with internal teams and external influencers and industry experts to produce relevant content.
  • Monitor social engagement performance and identify improvements and opportunities for growth. Create or edit existing content and work with the rest of the team to implement necessary changes.
  • Prepare reports on social media activities and analyze metrics for project teams, senior leadership and others as needed.
  • Collaborate with Marketing to implement weekly paid social media campaigns.
  • Create graphics for organic social media channels.
  • Ensure a consistent voice online and be able to react in times of crisis.
  • Stay current on digital trends and recommend opportunities.
  • Actively participate in SourceAmerica’s Everyday Performance Management program.
  • Cooperate fully with meeting the requirements of the Cooperative Agreement.
  • Perform additional duties and participate in special projects as assigned.


  • Associates degree in a relevant field of study from an accredited institution. SourceAmerica recognizes 1.5 years of experience = 1 year of college, should the candidate not meet the required education
  • 5 years of relevant work experience


  • Bachelor’s degree in a relevant field of study from an accredited institution
  • 7 years of relevant work experience


  • Experience with social media engagement strategy and various platforms, including SEO.
  • Demonstrated experience with social media audience segmentation and targeting.
  • Demonstrated excellence in digital copywriting, content creation and curation.
  • Strong organizational skills, easily able to manage multiple campaigns to multiple audiences simultaneously.
  • Excellent writing creative thinking skills with an ability to collect, analyze, and report on data to inform all decisions.
  • Ability to effectively collaborate with individuals and teams across a 400+ organization with a national footprint.
  • Proficiency in MS Office including Excel, Outlook, PowerPoint, and Word.
  • Strong interpersonal skills and ability to build and maintain relationships.
  • Capable of working independently and solving problems under time pressure.
  • Commitment to fulfilling SourceAmerica’s mission, vision, and values.
  • Exhibit SourceAmerica’s STAR behaviors.
  • Willingness to follow SourceAmerica’s Code of Conduct.


SourceAmerica offers a comprehensive, flexible, and market-competitive benefits program including: paid holidays, vacation time, sick leave, health insurance, and retirement benefits.

SourceAmerica is an equal employment opportunity employer. View our EEO Policy here:

**This description reflects management’s assignment of essential functions; it does not proscribe or restrict the tasks that may be assigned.


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Learn more here

Job posted: 2021-09-05