Social Media Marketing Specialist

21 Aug, 2023


Social Media Marketing Specialist

Child Mind Institute
New York, NY



The Child Mind Institute is seeking a talented Social Media Marketing Specialist to join our Marketing & Communications team. The Social Media and Marketing Specialist will be responsible for executing our social media strategy, developing engaging content, and maintaining our social media presence across multiple platforms. The successful individual will have experience managing day-to-day organic posts on various social media channels, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.

The ideal candidate is a creative writer and innovative individual who can work with teams to develop strategy, write copy and manage social communities in a dynamic environment.

Reporting to the Senior Social Media Manager, this is an exempt, full-time hybrid position located in our NYC headquarters office.

The Child Mind Institute is proud to be named a Great Place to Work-Certified company! Our competitive compensation and benefits include medical insurance, 401(k), paid parental leave, dependent care, flexible work schedules, and discounted tickets and entertainment perks programs.

Child Mind Institute is committed to creating an inclusive culture where all employees feel welcomed and valued.



Demonstrate initiative in the conception and execution of day to day organic posts on Child Mind Institute social channels that are critical to the fulfillment of our educational mission. Platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok; and our Project UROK social channels: Instagram, Twitter, Facebook.
Assist with the design and execution of social posts and independently create social assets as needed.
Monitor engagement and conversations across social platforms and proactively develop protocols for community management.
Create first draft copy for audience-focused social posts.
Manage Child Mind Institute social content calendar.
Collaborate with various teams at the Child Mind Institute to triage social media requests and help organize/optimize social posts per best practices, campaign goals, and branding.
Serve as subject matter expert by keeping up-to-date with social trends for potential content ideas and facilitating regular brainstorming sessions.


Bachelor’s degree in Marketing, Communications, or a related field, or 4-6 years experience in social media marketing, digital marketing, or a related field with demonstrated experience growing social channels and developing engaging content.
Deep understanding of the social media landscape, both short and long-term trends.
Intimate knowledge of social platforms, tools, social creators, and best practices.
Excellent verbal and written communication skills.
Ability to analyze, consolidate, and interpret social data.
Ability to think critically and problem-solve in a fast-moving environment
Ability to work independently or with a team to manage projects, meet deadlines in a fast-paced environment.
Strong social copywriting and excellent attention to detail.
Passion for the mission of the Child Mind Institute.

Special Considerations:

Please upload your resume and cover letter during the application process.


All new hires must be vaccinated and must stay up to date with vaccines against the COVID-19 virus unless they have been granted a reasonable accommodation for religion or disability. If you are offered employment with CMI, this requirement must be met by your date of hire, unless a reasonable accommodation for exemption is received and approved by CMI.


The Child Mind Institute is an equal opportunity employer and does not discriminate in employment based on race, religion (including religious dress and grooming practices), color, sex/gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sex stereotype, gender identity/gender expression/transgender (including whether or not you are transitioning or have transitioned) and sexual orientation; national origin (including language use restrictions and possession of a driver’s license issued to persons unable to prove their presence in the United States is authorized under federal law [Vehicle Code section 12801.9]); ancestry, physical or mental disability, medical condition, genetic information/characteristics, marital status/registered domestic partner status, age (40 and over), sexual orientation, military or veteran status, or any other basis protected by federal, state or local law or ordinance or regulation.

Learn more here

Job posted: 2023-08-21