Social Media and Public Relations Coordinator

24 Mar, 2021


Social Media and Public Relations Coordinator

Penn State University
State College, PA


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Student Affairs Communications and Marketing is seeking a creative and self-motivated individual to join our team. This person would primarily be responsible for engaging with the Penn State community through social media and written news/stories.

Penn State Student Affairs is committed to, and accountable for, advancing diversity, equity, and inclusion in all of its forms. Applicants should provide evidence, either woven through their application materials, or as a separate diversity statement, of a commitment to fostering diversity, equity, inclusive excellence, and belonging in their workplace.

Responsibilities for this position include, creating, scheduling, and posting content for Penn State Student Affairs’ social channels (@StudentLifePSU), which include Twitter, Facebook, and Instagram to engage audiences and promote two-way dialogue and interaction amongst key stakeholders. In addition, this position will assist with identifying and writing press releases and feature stories that align with the strategic priorities of Student Affairs.

Additional responsibilities would include:

  • Create short- and long-term strategy for Student Affairs’ social channels

  • Monitor and respond to social conversations and comments

  • Analyze content and campaigns and adjust strategy as necessary

  • Research social trends and advise on new social media platforms and features

  • Work with other staff to conceptualize campaigns and develop content to engage and inform students

  • Oversee student staff to assist with content curation and scheduling

  • Liaise with Student Affairs departments to provide guidance on their social content and strategy

  • Liaise with Penn State Strategic Communications to collaborate on social campaigns and share content

  • Photograph events, people, or spaces as needed for social content and/or press releases

The person who will fill this role should demonstrate strong writing skills and familiarity with AP style is preferred. This position also requires strong attention to detail, a solid understanding of public relations principles and best practices, as well as familiarity with a range of social platforms and management tools. Basic photography skills would be preferred. Candidates should have experience managing social media accounts in a professional capacity as well as be able to provide professional writing samples.

This position typically requires a Bachelor’s degree or higher plus two years of related experience, or an equivalent combination of education and experience. Additional years of experience required for a level 3 position.


Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

Employment with the University will require successful completion of background check(s) in accordance with University policies.

EEO is the Law

Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applications without regards to race, color, religion, age, sex, sexual orientation, gender identify, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

There’s a reason Penn State consistently ranks among the top one percent of the world’s universities. Across 24 campuses, our 100,000 students and 40,000 faculty and staff know the real measure of success goes beyond the classroom – it’s the positive impact made on communities across the world.

Our ideals stem from our origins as Pennsylvania’s sole land-grant institution, which allow us to continue to bring positive impact to humanity through our teaching, research, and engagement mission. And across the world is a community of Penn Staters – more than half a million strong – driven by that same spirit to serve our local and global communities.

At Penn State, passion is met with collaboration in an environment that is rooted in shared pride for the accomplishments of our fellow students, faculty, staff, and alumni. Penn Staters cheer each other on to build a culture committed to service and engagement.

Our University values represent our core ethical aspirations for all our daily activities and actions as students, faculty, staff, and volunteers at Penn State. Our values are as follows; Integrity, Respect, Responsibility, Discovery, Excellence, and Community.

We Are Penn State.

One Community. Impacting Many.

Learn more here

Job posted: 2021-03-24