Social Media and Public Relations Manager

05 Nov, 2020


Social Media and Public Relations Manager

Truck Hero
Ann Arbor, MI

Are you an experienced Social Media professional? Are you looking to take your career to the next level by driving audience growth and engagement for an automotive industry leader with 26 unique brands? If this sounds like your ideal fit, then we want you to be our Social Media and Public Relations Manager for Truck Hero Inc! We want you to develop and execute a social media road map and integrate into our overarching marketing strategy.

You will own all social media channels (Facebook, Instagram, YouTube, LinkedIn, etc), handling everything from content ideation to execution, analysis and reporting. You should be a self-starter and be able to thrive in a fast-paced environment. Truck Hero is growing fast and we need a trendsetter like you to keep us on the leading edge within the social media space!

SALARY RANGE: $65,000 – $80,000


Develops and implement a cross-organization day-to-day and holistic social media strategy for (26) brands on core channels including, but not limited to: Facebook, Instagram, LinkedIn & YouTube.
Establish company-wide best practices, processes, and guidelines. Ensure the company-wide brand image is enhanced.
Plans and executes macro and/or micro social campaigns for Truck Hero brand.
Provide direction and oversight to brand teams developing social campaigns and posts for their respective brands.
Develop and manage the social marketing calendar and collaborate with cross functional teams to creatively align strategy and assets.
Identify new and innovative ideas to build audience and engagement.
Work with brand stake holders to ascertain specific strategy/marketing objectives and effectively translate them for a unique social plan by brand.
Supports sales initiatives by leveraging brand promotions, new products, and other brand related priorities.
Assist in managing and growing online marketing. Develop and optimize tools needed for effective execution.
Write and send press releases; create media kits and field media inquiries.
Develop new and strengthen existing media relationships to increase brands’ earned publication placements.
Monitor placed/earned media mentions for content leverage or crisis situations.
Identify and connect with relevant social media influencers. Ensure influencer fit, messaging/copy direction ladders up to the brand message and brand KPIs. Educate, establish, and evolve best practices across influencer campaigns.
Establish and report KPIs and converts data-driven learnings into strategic recommendations that drive program performance.
Uses social listening to identify relevant trends and/or conversations.
Lead data analysis to measure impact, provide key insights, and provide learnings and highlights to leadership.
Collaborate with the Customer Service team to ensure consumer comments received via social media channels are addressed in a timely manner. Develop processes to streamline customer service response.


Bachelor’s degree in Marketing or Journalism is required.
4-7 years of social media, marketing, or communications experience is required.
Experience with Sales Force Social Studio, Hootsuite, or other common social management applications.
Strong understanding of key social media KPIs, analysis and reporting.
Skilled in Microsoft Office, knowledge of database software, order processing systems, manufacturing software, spreadsheets, quality, and word processing.
Excellent verbal communication and presentation skills.
Occasional travel may be required.

Truck Hero offers competitive pay and the opportunity for annual increases, based on job performance
Comprehensive medical, dental, and vision health insurance
A matched 401k savings program to plan and save for your retirement
Paid vacation and time off to ensure time with your family and a work/life balance
Educational assistance to continue college or pursue other skills and further your career
Discounts on great Truck Hero products for you, your family, and friends

Since 2007, Truck Hero Inc. has grown into one of the largest truck accessory manufacturers in existence and has established itself as a force to be reckoned with in the marketplace. From their Ann Arbor, MI, headquarters, they’ve steadily developed into a strong-knit family of 26 distinct brands with a product lineup that is virtually unmatched. From every angle, Truck Hero is truly a company that is on the move.

To fuel this kind of growth, Truck Hero is continually pursuing talented individuals with similar ambitions to join our team. We seek people who desire to work in a positive, team-based environment, who can commit to creating top-quality products and are internally driven to be the best. If this sounds like you, then Truck Hero would like to talk to you!

If you’d like to see what we do, check out our product lineup video!

Truck Hero – Accessories for Trucks. For Jeeps. For Life.


Please take a moment to provide us your resume and/or complete our online application. You will quickly receive an acknowledgment that you applied, and we will follow up with you again shortly on next steps.
Check us out at!
In light of the current pandemic situation, to protect all team members we require the ability to:

Pass daily pandemic health screening protocols which include responding to CDC recommended personal health and activity related questions.
Follow pandemic safety protocols which may include:
Wearing of an approved face covering at all times
Washing hands/use of hand sanitizer upon entry to facility and as needed throughout the day
Cleaning/disinfecting of personal work area
Maintaining social/physical distancing requirements (six feet from others) whenever possible. In some circumstances submitting to company paid required virus testing through approved medical provider

EOE STATEMENT We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

Learn more here

Job posted: 2020-11-05