Sr. Assoc. Dir, Public Policy Communications
Who We Are:
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer’s and all other dementia – by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,700 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.
We warmly invite qualified applicants to consider this opportunity to make a life changing impact on the millions living with Alzheimer’s, their caregivers and those that may be diagnosed with the disease in the future. Read on to learn more about the role, then visit our website www.alz.org/jobs to find out more about who we are and why we’ve been recognized as a Best Place to Work the last eleven years in a row.
The Alzheimer’s Association seeks a Senior Associate Director of Public Policy Communications in Washington D.C. We are looking for a dynamic, experienced professional to join our team to provide marketing, communications, media relations, content development, brand management, and digital marketing support to advance the Association’s public policy priorities. Must have a strong history developing and implementing strategic communications plans including all facets of marketing and media relations. The incumbent must be a strong writer, results- and detail-oriented.
The Senior Associate Director needs to have a strong background in public policy and knowledge of Capitol Hill.
Essential functions and responsibilities include, but are not limited to:
- Identify and execute on earned media opportunities for the Alzheimer’s Association to advance public policy priorities.
- Responsible for executing marketing and communications plans to advance Alzheimer’s Association federal and state policy priorities, including providing strategic counsel to field staff.
- Exercise initiative and tap prior experience to develop appropriate traditional and online media strategies.
- Write news stories and support editorial team for Association-wide publications to promote policy priorities and successes.
- Strategically determine best use of resources, tools and tactics to achieve goals, along with superior research, writing and editorial skills.
- Support media and marketing needs of the Alzheimer’s Impact Movement (AIM) including advancing earned media strategy; website content, and social media support.
- Work with media members to develop media relations campaigns.
- Extensive understanding of media outreach assignments and ability to apply experience and initiative in developing appropriate traditional and online media strategies.
- Collaborate with internal and external partners to effectively create awareness about Alzheimer’s.
- Manage resources and budgets, as well as external vendors/agencies.
- BA or BS in Communications, Journalism or related field from an accredited university or college
- 8-10 years of progressive marketing communications and public relations experience
- Strong background in public policy and Capitol Hill knowledge and contacts required
- Experience in successfully leading and mentoring a team of marketing and PR agency professionals
- Experience in leading national marketing and media campaigns
- 3 years’ recent agency setting-related experience and/or training preferred
- Demonstrated history of providing strategic counsel, developing and executing creative media program; working cross functionally across communications disciplines is desirable
- Experience extending initiatives across traditional, online and social media platforms and should possess excellent written and verbal communication skills
- Long-standing track record of developing and executing successful media relations programs with an agency or as an industry practitioner is critical. In addition, s/he must have a history of effectively pitching stories via email and verbally to a variety of media targets (trade, local, national, TV, online, radio, blogs, etc.)
- Track record of generating creative ideas and successfully placing stories in editorial media
- History of providing guidance and support to an organizational network with local offices
- Experience with crisis and issues management preferred
Knowledge, Skills and Abilities
- Excellent writing skills and be proficient in AP Style
- Ability to keep a flexible schedule that may include “non-traditional” hours
- Proficiency in Microsoft Office Suite and Google Workspace
- Excellent presentation skills
- Ability to travel as needed (on average about 5-8%)
- Proactive self-starter with excellent organizational skills and the ability to adapt to change and meet deadlines
Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.
Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.
The Alzheimer’s Association is committed to diversity, equity and inclusion in the workplace and provides consideration for an employment relationship without regard to race, color, religion, sex, sexual orientation, gender expression, gender identity, genetic predisposition, national origin, ethnicity, disability, veteran status, or any other characteristic protected by federal, state or local law.
Job posted: 2021-10-02