Strategic Communications Administrator

01 Oct, 2020


Strategic Communications Administrator

Salem Health Hospitals & Clinics
Salem, OR


Salem Health Hospitals and Clinics are part of a network of state of the art medical facilities located within the heart of the Willamette Valley. At Salem Health, we pride ourselves on being a community centric, diverse organization that has been voted a top workplace by our employees for three years running.


We continually strive to provide innovative paths to learning and growth while maintaining an environment of strategic problem solving objectives through Lean driven principles. We understand that hardworking, conscientious and compassionate team members are one of our most valuable assets and we are always looking for outstanding people to join our team.


Your Role With Us:

The Strategic Communications Administrator serves in an advisory role to executive leadership, government and public relations of the organization, developing strategic communication plans designed to promote Salem Health and bring about acceptance and support of the organization’s initiatives, externally and internally. Serves as the primary point of contact with media and facilitates executive strategy development related to communications and messaging. Works with others throughout the organization to develop and coordinate messaging. This position is also responsible for preparing and responding to crises and shapes the organization’s communications on sensitive issues.


Core Functions:

  • Leads development of strategic messages and communication plans, proactively to drive organizational priorities and reactively in response to media inquiries or crisis needs. Advises leadership on communications and the public/internal impact of various key messages and/or issues to all stakeholders. Organizes meetings with stakeholders to gather information, facilitate dialogue, provide input on communication strategies, and/or solve communication issues. Represents health system on external task forces or groups, as needed.
  • Researches, writes and edits internal and external messages for key priorities and sensitive, controversial or proprietary issues. Serves as hospital spokesperson. Responds to requests for information related to issues management or crisis communication. In collaboration with the chief communications officer, director of Govt. Relations and system marketing director, contacts media representatives to initiate articles and news releases about key organizational and sensitive messages; Communicates with media representatives about sensitive or controversial information; Creates press kits and other media information, as needed.
  • Works with executive leaders, government relations, community relations and marketing to develop comprehensive strategic communications programs designed to develop relationships and enhance reputation on a local, state and national level. Plans long-range communications and aids in launching outreach strategies in conjunction with marketing, community and government relations plans. Integrates communication strategies with the Salem Health brand, goals and objectives. Establishes and maintains communication partnerships with senior leadership and other key stakeholders.
  • Keeps abreast of local and national civic, social, and political issues as they relate to broad communication strategies to key stakeholders. Proactively coordinates communication forum for leaders representing community benefit, community relations, government relations, marketing and strategy and assures collaboration/lateral communication. Advises leaders on key messages and issues impacting their role.
  • Recommends, organizes, and prepares materials for employee and community forums for the purpose of delivering key strategic messages on behalf of Salem Health Hospitals and Clinics; Organizes and implements “grass roots” communication/public meetings with specialty groups in support of organizational initiatives.
  • Supports community partnerships that build upon and enhance Salem Health’s programs/services, where needed, to help achieve organizational goals and as a venue to further community relations, community benefit, government relations, marketing and public affairs goals. Consults with internal clients on implementing community and political strategies to position the organization. Includes development and production of (research, write, edit) key communication tactics (i.e. CEO newsletter, Board reports, opinion pieces, articles, position papers, etc.); Responds to OAHHS/AHA alerts; educates and encourages action with appropriate stakeholders.
  • Conducts “post mortem” reviews of tactics after significant issues, crisis communication or response. Tracks outcomes of efforts.
  • Serves as Lead Public Information Officer during drill and disaster situations. On-call for disasters/crises and arranges back-up when unavailable. Works with Marketing to develop materials and messages for use during events. Trains staff to carry out the PIO role. Participates in the regional PIO group. In cooperation with Emergency Operations Manager, coordinates PIO team recruitment and training, scheduling and response.




  • Bachelor’s Degree in Marketing, public administration/ political science, public relations, or communications-related field, required. Master’s Degree, strongly preferred.
  • Minimum of five (5) years of public affairs/ government communications/ medial relations experience, including advocacy, and related activities. Healthcare experience is preferred.
  • Accreditation in public relations is desirable.
  • Clearly demonstrated expertise in the field of health care media relations, public affairs/relations and government relations.
  • Demonstrated ability to recognize and analyze problems and develop sound and effective solutions. Because unusual or sensitive public affairs problems have no precedents, work problems require that the employee create new and innovative approaches in communication techniques and integrate those solutions within the context of the organization’s brand, mission and program objectives.
  • Demonstrated ability to collaborate with and represent senior leaders in a consultative manner to communicate effectively (executive ghost writing, board presentations, etc.)
  • Ability to develop and maintain positive internal and external customer relationships in meeting agreed-upon deadlines with quality results.
  • Demonstrated superior written and oral communication skills.
  • Ability to think independently and creatively, assuming appropriate responsibility and authority within the guidance of senior leadership.
  • Overview knowledge of health care operations.
  • Effectively interact and deal with a variety of public figures, including news media representatives, government officials, government staff and key community leaders.

Learn more here

Job posted: 2020-10-01