Strategic Public Relations Manager

05 Jul, 2021

Jobs

Strategic Public Relations Manager

WorkBoard
Austin, TX/Denver, CO/Portland, OR/New York, NY

WorkBoard

Work with purpose.

WorkBoard’s mission is to help companies and the people in them achieve their best results. We pioneered the Enterprise Results Management solution category so leaders can communicate strategy and align efforts well in a faster changing world, and so team members are energized by the purpose and impact of their work. Our customers drive faster growth and competitive advantage because they have higher alignment, real-time transparency, and sharper focus on the results that matter.  Companies like Cisco, Microsoft, Juniper, Workday, 3M, Zuora, Anthem, Humana, and many others use WorkBoard’s platform, expert services, and professional certification programs to achieve their ambitious vision.

WorkBoard has built a clear lead in the space – it is the size of all the other OKR app providers combined, in large part because its founders and team members are experienced company builders focused on true, differentiated value for our customers. WorkBoard is backed by top-tier venture investors including Andreessen Horowitz, GGV Capital, Microsoft’s M12 Fund, SoftBank Investment Advisers, and Workday Ventures.

THE OPPORTUNITY

This key marketing leader:

Strategy

  • Strategic Analytics and Insights • Leverage digital insights on coverage and social channels to develop positive framing narratives. • Integrate data with the Digital Team. • Mine strategic opportunities and develop targeted media lists for outreach, and media contacts. • Monitor coverage for message pull through and efficacy of media response. • Keep abreast of best practices in media monitoring tools and strategies to increase earned media insights.

Execution

  • This Director, Public Relations will be responsible helping devise and execute communications initiatives, and monitor and analyze developments in the news. Responsibilities will include strategic planning and execution, identifying and managing issues in a fast-paced environment and continuous news cycle. Provide running metrics, ROI, and visibility to all stakeholders.

COMING IN EXPERIENCE

The successful candidate will be self-motivated, possess a positive team-player attitude and be passionate about consumer technology. • You should be able to handle multiple projects and thrive in a very dynamic environment. • You should have excellent organizational skills and attention to detail. • A self-starter who is dedicated and demonstrates creative and critical thinking abilities. • You have excellent written and verbal communications skills and detailed project management skills. • A minimum of 5 years experience in public relations, journalism, PR agency or corporate settings.

 

YOU’LL BE SUPER SKILLED AND EFFECTIVE AT

  • The ideal candidate will be self-motivated with a passion for category creation, thought leadership, and business technology that transforms organizational performance.
  • Demonstrable experience leading and managing PR and social media
  • Ability to communicate value to CXO audiences
  • Solid knowledge of automated relevant social media marketing automation

.

WITHIN ONE MONTH YOU’LL

  • Have centralized all public relations and social media initiatives
  • Assess resources required to deliver on the priorities

WITHIN THREE MONTHS YOU’LL

  • Have launched the priority branding initiatives
  • Be working to a data-driven quarterly OKRs
  • Have an extended team of resources who can accelerate implementation of acceleration initiatives

WITHIN SIX MONTHS YOU’LL

  • Be working to a prioritized portfolio of short-term, medium-term and long-term branding initiatives – that are analytically substantiated, fully syndicated, and fully funded
  • Communicate to the executive, marketing, and sales teams the ROI/outcomes of the brandinginitiatives.

 

THE TEAM

  • This role reports into the CMO
  • There are 5 Marketing teams:Product Marketing, Demand Generation, Community Marketing, Web Strategy and Marketing Ops, Strategic Public Relations and Social
  • Public Relations currently has 1 team member on social media

 

OUR VALUES – WE LIVE BY THE 4 Hs

Humble experts

Hungry for the opportunity

Intellectually honest

Operating as one happy team

 

A FEW OF OUR AWESOME BENEFITS

  • Flexible PTO & sick days
  • Paid holidays
  • Health insurance
  • 401K with employer matching
  • Quarterly All-Hands Meetings
  • And much more!

 

THE WORKBOARD STORY

WorkBoard provides a powerful, modern results platform to help companies achieve their growth plans. Unlike most enterprise software, our solution is important to every employee, so we strive to set the high bar for capabilities that delight and enable everyone to be more successful at work. WorkBoard is strategic to companies and personally relevant to the people that work in them.

We are proud to be an equal opportunity workplace committed to building a team culture that celebrates learning, diversity and inclusion. If you’re hungry to grow your skills while growing a company, your sense of urgency matches the size of our market opportunity, and you value and enable team mates’ contributions, then come join us!

Learn more here

Job posted: 2021-07-05