SVP Public Relations and Organizational Communication
Please reference the schedule and minimum qualifications listed below before applying.
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The Senior Vice President of Public Relations & Organizational Communication, a newly created role at Mountain America Credit Union, will serve as an important member of the Mountain America Leadership Team reporting to the Chief Executive Officer (CEO). The incumbent will be responsible for leading the strategy and delivery of communication programs responsible for maintaining and enhancing Mountain America’s reputation with key stakeholders, including members, employees, media, regulators, rating agencies, and the general public. Key deliverables include collaborative oversight and integration of strategic communication with the goal of creating an internal and external environment conducive to growing the business while enhancing and protecting the overall brand, image, and reputation.
The incumbent will have responsibility over Public Relations, Government/Community Relations, and Internal Communications. They will be responsible for building and developing high performing teams, via direction setting, engaging the teams, and executing work. Development of talent within their respective organization is a top priority.
The successful leader will have extensive experience leading a communication function responsible for multi-stakeholder engagement and a comprehensive understanding of how communication activities yield business outcomes.
To be effective, an individual must be able to perform each job duty successfully.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Establishes objectives and key results for communication programs that shape and promote Mountain America’s reputation with members, employees, and other stakeholders, and routinely measuring success in alignment with brand strategy.
- Actively participates in short and long-range strategy planning and serves as expert counsel for the Communications group by partnering with the Executive/Sr. Leadership team on overall organizational strategies.
- Shapes a vision for Mountain America’s media relations approach that makes earned media an increasingly valuable contributor to Mountain America’s business growth.
Provides organizational leadership via direction setting, action planning and allocation of resources. Identifies and builds organizational capabilities. Takes responsibility for the development of the organization via providing employees with timely, candid, and constructive performance feedback. Develops employees to their fullest potential and provides challenging opportunities that enhance employee career growth; builds bench strength.
MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:
- Bachelor’s Degree in PR, Communications, Marketing, Psychology, or related field; Master’s Degree preferred.
- Minimum 10 years of communication experience, some portion in financial services preferred.
- Minimum 10 years of Leadership Experience; including team management across multiple disciplines.
- History of working closely with C-suite and/or board-level executives.
- Deep appreciation for the critical role of effective communication in achieving business outcomes; skilled at quickly diagnosing business challenges and proactively articulating the role of communication in solving for business needs.
- Stellar written and oral communication skills, with the ability to grasp and translate complex and disparate ideas into a cohesive storyline with clear key messages, a natural storyteller.
- Responsible for Mountain America’s governmental affairs, community, and associations involvement.
- Creates a collaborative environment progressing the reputation of the organization and continually improving both quality and consistency of messaging for internal and external stakeholders and constituencies.
- Increases internal and external understanding and awareness of the organization’s leaders’ capabilities, company objectives, achievements, and direct programs that promote a positive image for all stakeholders. Supports the creation and implementation of high caliber communications programs.
- Develops internal communications strategies, drafts messages and communications for the Executive Team.
- Provides Executives with timely assessments of stakeholder and public attitudes and relevant issues, along with their significance and bearing on external and internal communications efforts. Continually enhances communications based on these assessments through an internal best practices process.
- Provides counsel and appropriate support for media requests and strategy for dealing with issues emanating from marketed and pipeline products to ensure consistency with company messages, policy, and goals.
- Creates a responsive and high performing communications function that effectively utilizes resources to support the organizations shifting priorities and needs.
- Advises Senior/Executive Leadership on proper company positioning related to social and governmental matters with reputational impact, targeting key critical stakeholders; recommends proactive programs to maintain and improve Mountain America’s image among the industry, media, members, employees, and the community at large; anticipates and handles current and emerging issues affecting the company’s image; be the company’s voice in partnership with Sr/Executive Leadership.
- Accountable for always doing the right thing for members and colleagues and ensures that actions and behaviors drive a positive member experience.
- Leads Mountain America’s crisis and issues management practice, including the development of comprehensive communication plans for strategic initiatives, transactions, organizational realignments, and regulatory and legal matters.
- PHYSICAL ABILITIES / WORKING CONDITIONS
- Physical Demands
- Ability to sit, talk and hear consistently
- Ability to stand, walk, and use hands to handle or reach occasionally
- Vision Requirements
- Close vision (clear vision at 20 inches or less)
- Distance vision (clear vision at 20 feet or more)
- Weight Lifted or Force Exerted
- Ability to lift up to 10 pounds occasionally
- There are no unusual environmental factors (such as a typical office)
- Noise Environment
- Moderate noise (business office with computers and printers, light traffic)
Mountain America Credit Union is an EEO/AA/ADA/Veterans employer.
Mountain America Credit Union is one of the foremost financial institutions in the country, with more than 95 branches located in 5 states (Utah, Idaho, Nevada, New Mexico, and Arizona). We believe that a healthy balance between work, home life, and play is essential to our employees and our success. We offer a friendly, comfortable and inclusive work environment, fun employee activities and exciting charity events to ensure that no day is dull at Mountain America.
Our purpose is to help members enjoy a good life by providing them a positive incentive to save and manage their finances. We also give members easy access to their accounts and allow them to control their funds in a variety of ways, including ATMs, online home banking, mobile banking, direct deposit, Touch-Tone Teller, automatic payment options and access through a large branch network. When making decisions, we always put members’ needs first. It’s just the way we do business and a part of the “people helping people” philosophy of credit unions.
Learn more here
Job posted: 2021-07-11