U.S. Digital Marketing & Communications Officer

10 Sep, 2020

Jobs

U.S. Digital Marketing & Communications Officer

Humanity & Inclusion
Remote (Silver Spring, MD)

Background
Humanity & Inclusion (HI) is an international humanitarian organization that works to improve the
living conditions of people with disabilities, as well as people living in disabling situations in postconflict or low-income countries. Founded in France in 1982, the Humanity & Inclusion Network
counts more than 4,500 personnel working in more than 55 of the world’s lowest income countries.
Eight national associations, based in the United States, France, Switzerland, Belgium, Germany,
Luxembourg, Great Britain and Canada, provide overall support for the field programs, which are
implemented by country teams with support from headquarters staff in France and Belgium.
Humanity & Inclusion’s programs reduce and address the consequences of disabling accidents and
diseases; clear landmines and unexploded ordnance and prevent mine-related accidents through
education; respond fast and effectively to natural and civil disasters in order to limit serious and
permanent injustices and to assist survivors with social and economic reintegration; and advocate for
the universal recognition of the rights of the disabled through national planning and advocacy and for
the elimination of landmines and cluster munitions.
The U.S. National Association of Humanity & Inclusion is a 501(c)3 organization with an independent
Board of Directors, is a constituent member of the Humanity & Inclusion network and is has offices in
Silver Spring, MD. The U.S. national association supports the work of Humanity & Inclusion by
securing and managing grants from U.S. governmental institutions and private foundations;
mobilizing private and public financial support; representing Humanity & Inclusion with national,
international bilateral and multilateral institutions based in the U.S.; and raising the organization’s
profile. The US national association raises approximately $30 million per year, of which 98 percent
derives from the U.S. Government. The national association conducts active outreach to the US
public through electronic and other media.
Preferably based in Silver Spring, MD, or potentially teleworking, the U.S. Digital Marketing &
Communications Officer is a member of the team that oversees marketing, communications &
fundraising and reports directly to the U.S. Director of Marketing & Communications. This position
also works closely with related teams in Lyon, France, and other National Associations. This is a fulltime exempt position with occasional domestic and international travel up to 5 percent.
Purpose of the Job
The U.S. Digital Marketing and Communications Officer is responsible for helping to raise Humanity &
Inclusion’s profile in the United States in support of Humanity & Inclusions 400+ projects in 55
countries, as well as Humanity & Inclusion’s advocacy work.
Under the supervision of the U.S. Director of Marketing & Communications, which includes
fundraising, and working closely with the Humanity & Inclusion federation private fundraising,
communications and information teams in Lyon, France, and other relevant teams, this position will
ensure that Humanity & Inclusion’s digital footprint in the U.S. reflects our programmatic and
advocacy priorities, and encourages globally-minded Americans to support our work as donors and
advocates. This individual will also create digital and print collateral, support media relations when
needed, and conduct other outreach initiatives. When in-person events begin after COVID-19, it may
be necessary to support event production.
The U.S. Digital Marketing & Communications Officer will stay abreast of Humanity & Inclusion’s
programs and will develop channels for communicating the impact of this work to the general public,
which includes current and potential donors. Primary responsibilities include daily management of
Humanity & Inclusion’s website and social media channels, along with relevant traffic-driving ads. The
successful candidate will ensure that digital content supports and enhances Humanity & Inclusion’s
private and institutional fundraising activities, and complements our work with media relations. The
officer will also keep track of key performance indicators.
Personal Traits
The ideal candidate has a can-do attitude. They are a self-starter who organizes and prioritizes work,
delivering excellence under pressure. They will require minimal supervision, using strong
interpersonal skills to exercise discretion and maturity with local colleagues, and those based in
Europe and Canada, or any of the 55 countries in which we operate. As such, the successful
candidate will appreciate the challenges and benefits of working in a larger, diverse organization,
while contributing to the collaborative nature of our close-knit office in Silver Spring. This individual is
intellectually curious, and will challenge the norms to deliver better results.
Essential tasks
1. Manage www.hi-us.org (edit or write content for website, create and manage web pages, load
photos, maintain accessibility, analyze traffic)
2. Plan steady flow of content for social media with a goal to increase number of followers, inapp engagement, and visits to hi-us.org
3. Plan, execute, manage and analyze success of ad campaigns across social media and
Google Ads, for instance.
4. Design relevant digital and print collateral in support of the department goals
Key Areas of Responsibility
1. Be in the know
When headlines shift, you look for overlaps with our narrative.
• Keep abreast of international and national news;
• Follow the development of Humanity & Inclusion activities, campaigns and programs;
• Participate in regular global calls in the Network’s digital working group and information
units;
• Share updates with staff as necessary.
2. Write exceptionally well
You get a sense of pride when you distill two paragraphs into one, and can cut to the heart of
a story quickly to create error-free copy. Deadlines don’t intimidate you. You can squeeze
anything into 280 characters. You appreciate the expressive value of emojis.
• Review and edit all new content from our field programs or bloggers, prepare for
publication and promotion across digital channels;
• Write or contribute to digital and print newsletters;
• Develop new collateral, such as brochures and graphics;
• Suggest and report new stories;
• Support donor-focused communications.
3. Coordinate and plan digital
Website
Nurturing a current, relevant user experience gives you a sense of pride. You’re happy when
the website has a busy day, especially when donations fly through the door; but, you follow
traffic back to its source to find out why, and pull a few levers to make the site even better for
the next visitor.
• Tweak website landing pages for a smooth and accessible user experience;
• Study user behaviors, and a/b test pages to ensure visitors take steps to join our work
as newsletter subscribers or donors;
• Assist in the implementation and monitoring of procedures for ongoing website revision
and upkeep;
• In collaboration with a consultant, monitor Google Ads to achieve quality website visits
and conversions
• Plan editorial calendars in tandem with colleagues to ensure our marketing hits across
all our channels to drive traffic to hi-us.org;
• Support digital fundraising goals;
• Develop and manage graphics and other multi-media for the website;
• Create slideshows, videos and/or other multimedia as needed;
• Analyze and report on website traffic.
Social media
Just as comfortable with campaigns as with daily upkeep, you plan ahead to create a steady
flow of engaging content for the people interested in our work. Every new follower, like,
retweet, and share has meaning.
• Maintain and enhance Humanity & Inclusion’s presence on social sites, such as
Instagram, Facebook, Twitter, and YouTube through promotion of Humanity &
Inclusion news, campaigns and events;
• Expand Humanity & Inclusion’s engagement and reach with an eye to catching the
kind of people for whom our work resonates;
• Plan and promote social media campaigns and ads, as needed;
• Communicate the case for support of Humanity & Inclusion programs and
effectiveness to all relevant audiences;
• Review new social media communities and determine viability and effectiveness of our
participation on new networks;
• Analyze and report engagement metrics across social media each month.
4. Support events and advocacy
The office hosts a handful of events each year, but with a small team it’s all hands on deck,
and you’re happy to shift gears and focus on roll-up banners and guest lists for a few days.
• Support in the planning and delivery of events that promote Humanity & Inclusion’s
programs, fundraising and advocacy objectives.
Carry out any other tasks as may be assigned, which may include media relations support.
Qualifications
Must-haves
• Bachelor’s degree
• Minimum five years of professional experience in digital marketing, fundraising,
communications or related field such as journalism
• Excellent written communications skills; deadline oriented
• Proven digital skills, including familiarity with content management systems, email marketing,
social media platforms
• Proven ability to simplify and synthesize complex issues and text
• Proven ability to manage ad campaigns across social media and Google Ads, among other
platforms
• Proven design and layout skills, (e.g., InDesign) will give your application an edge
• Experience with organizations promoting the rights of persons with disabilities, or directly with
persons with disabilities, preferred
• Experience ensuring representation and inclusion throughout communications & marketing
materials, and ability to reach diverse audiences
• Strong understanding trends in web usage, SEO, analytics, Google Ads, and other tools
• Strong analytical, organizational and problem-solving skills
Bonus if you do…
• Experience in international development and/or extensive travel preferred
• Photography skills preferred, but not required
• Video filming and editing skills preferred, but not required
• Familiarity with national and regional media outlets
• French language competency desirable, but not essential
• International travel may be required (roughly 5% of time)
✓ People with disabilities are strongly encouraged to apply.
✓ We will only consider applications from U.S. citizens, or from applicants who
already have permission to work in the United States. Applicants without
existing work permission in the United States should not apply.
More information
You really can’t wait to read this paragraph…
The U.S. National Association of Humanity & Inclusion, a 501(c)3 organization with an independent
Board of Directors, is a constituent member of the Humanity & Inclusion Network. Humanity &
Inclusion U.S. has offices in Silver Spring, MD. The mission is to support the work of the HI Network
by administering grants and contracts, raising awareness of the needs among the populations we
serve, mobilizing private and public financial support, representing Humanity & Inclusion with
national, international bilateral and multilateral institutions based in the U.S., facilitating the
recruitment of personnel, and raising the organization’s profile. Humanity & Inclusion U.S. also
engages in education programs with the general public and advocates for U.S. accession to the
landmine and cluster munitions treaties, as well as the Convention on the Rights of Persons with
Disabilities. The organization raises approximately $30 million per year, of which 98 percent derives
from grants and cooperative agreements with the U.S. Government. The organization conducts active
outreach to the U.S. public through digital and other media.
Humanity & Inclusion is an equal opportunity employer. We value a diverse workforce and an
inclusive culture. Humanity & Inclusion is committed to maintaining a work environment that is free of
discrimination based on any grounds protected by applicable federal, state or local laws. These
grounds generally include race, color, religion, national origin, gender, age, marital status, sexual
orientation, gender identity, disability, genetic information or carrier status, pregnancy, victims of
domestic violence, military status, alienage, citizenship status, or any other legally protected status.
Applicants for employment are recruited and hired on the basis of their qualifications for the job.
Promotion decisions will be made without discrimination and on the basis of performance and
qualifications.
What’s next?
Submit a typo-free cover letter explaining why you’re the right candidate for this role, your resume,
and two of your favorite web/social media clips or campaigns from the last six months. Tell me how
you’ve helped another organization attract quality visits to their website!
Send these documents to recruit.usa@hi.org with “U.S. Digital Marketing & Communications Officer”
in the subject line.
Deadline: October 2, 2020
Humanity & Inclusion is happy to meet any reasonable accommodations that an applicant requires.
To request such reasonable accommodations at any point in the recruitment process, please contact:
Diana Hromockyj by email at d.hromockyj@hi.org or phone at (301) 891-2138. All self-disclosure is
voluntary and personal information is strictly confidential.

Job posted: 2020-09-10