Vice President, Communications

15 Aug, 2021


Vice President, Communications

IMG Academy
Bradenton, FL

Job Description

IMG Academy is seeking a VP, Communications. The VP will plan, coordinate and execute communications activities for IMG Academy, the world-renowned sport training and educational institution. Manage brand messaging and positioning, internal communications, crisis communications, and community relations, while creating a steady source of positive news surrounding IMG Academy, its athletes, alumni, sponsors, and events.

Position Responsibilities

  • Oversees brand positioning and messaging in association with the Marketing department

  • Creates and maintains relationships with news directors, editors, writers, reporters, photojournalists, video crews, bloggers, and other members of the media

  • Pursues positive press around the business, campus, athletes, and partnerships

  • Manages internal communications, liaising with senior leadership and HR to maintain an effective strategy

  • Manages crisis communications

  • Provides strategic communications counsel to senior leadership

  • Works with senior leadership to grow and maintain role in the community

  • Builds and strengthens relationships with other key internal service functions (HR, Finance, Legal etc.) to ensure efforts are aligned and supportive

  • Crafts key messages, statements, media alerts, and news releases as needed

  • Assists the marketing department in creating an impact through storytelling across all of IMG’s digital and social media platforms and channels

  • Planning and executing press and community events including but not limited to: press conferences, ribbon cuttings, and college signing ceremonies

  • Liaises with IMG’s sponsors to share content, contacts, and ideas

  • Provides strategic direction of video production efforts and liaises with marketing to optimize use of video across all channels

  • Prepares and regularly distributes internal newsletters highlighting media coverage or other key initiatives

  • As a member of the broader, centralized Endeavor Communications team, collaborates on opportunities to both support the parent brand and leverage it to elevate the profile of IMG Academy


  • 8+ years communications and managerial experience required

  • Knowledge, experience and passion for sports; working experience in sports preferred

  • Strong writing background

  • Demonstrated experience with digital/social content at a professional level

  • Comfort with using Cision or similar media database for creating media lists, tracking and analyzing media

  • A degree in journalism, PR, marketing or a relevant arts and humanities subject preferred


  • Effective, polished verbal and written communicator

  • Strong interpersonal and organizational skills

  • Excellent time management skills

Background Requirements

  • Requires a background check upon offer

  • Requires a drug check upon offer

EOE, Veterans & Disabled

About IMG Academy

Located in Bradenton, Florida, IMG Academy is the world’s largest and most advanced multi-sport training and educational institution. Established in 1978 as the Bollettieri Tennis Academy, IMG Academy now spans over 600 acres and continues to evolve and expand as the industry leader for athletic and performance development.

Our history of success remains unrivaled around the globe, and IMG Academy continues to develop elite athletes who achieve success at the collegiate and professional levels. Past alumni and trainees have included world No. 1 tennis players and Grand Slam champions, No. 1 overall NFL draft picks, top NBA athletes, successful PGA Tour/LPGA players, and NCAA champions. Graduates attend many of the most notable universities in the nation, including Stanford, Duke, Ohio State, and Johns Hopkins, as well as several service academies.

IMG provides an all-inclusive campus for athletes of all levels. Our world-renowned location includes professional-grade sports facilities and accommodations, world-class technology, and a wide variety of programming, including a 6th-12th grade boarding school, year-round camps, adult camps, corporate retreats, group hosting, team training, events, and professional and collegiate training.

IMG Academy’s sport programs include baseball, basketball, football, golf, lacrosse, soccer, tennis, and track and field. IMG’s Athletic and Personal Development (APD) program also provides unparalleled training that supports each department on campus and truly separates IMG from any other sports academy or athletic venue in the world.

Endeavor is an equal opportunity employer committed to a diverse and inclusive work environment.

Want to love what you do in an environment that values learning and growth alongside other high performing individuals? If you answered yes, IMG Academy is hiring.

Our unique campus is dedicated to developing the next generation of leaders, champions and influencers.  We believe that each day is an opportunity to achieve dreams and inspire greatness.  As part of the IMG Family, we prepare our student-athletes to succeed, taking on life with confidence and preparedness.  Through our integration of elite academics, athletics and character development, our student-athletes are prepared to rise up to their full potential – whether that’s on the field, in the classroom or in life.

We are seeking curious, caring individuals who align with our core values:

  • Passionate Soul: Love what you do
  • Open Mind: Never stop learning and growing
  • Champions Spirit: Strive for greatness
  • Helpful Heart: Lift up those around you
  • Absolute Integrity: Always do the right thing

Diversity Statement for Endeavor

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we harness the entirety of our company and lead with a lens of diversity, equity, and inclusion in everything we do. It means that we engage in anti-racism and allyship the way we do anything. Fiercely and Fearlessly. As a global company that drives culture we endeavor to reflect the world’s diverse voices both internally and externally to ensure success in our mission.

Learn more here

Job posted: 2021-08-15