Vice President of EDI and Strategic Communications
Since 1971, Hopelink has served homeless and low-income families, children, seniors and people with disabilities in the north and east King County, WA. With service centers in Redmond, Bellevue, Kirkland, Shoreline and Sno-Valley (Carnation), we are the largest nonprofit organization in the area. Hopelink programs and services focus on five key areas: food, financial assistance, housing & family development, adult education & employment and transportation/mobility. Programs are aimed at helping people achieve stability, and helping them gain the skills and knowledge they need to exit poverty for good.
This is a unique opportunity for the ideal candidate to bring their communications, marketing, and EDI (Equity, Diversity and Inclusion) expertise to elevate the service of a high functioning organization with a range of services. This is a unique leadership opportunity for a candidate with a proven track record of leading and managing people and projects with a deep communications experience. This position is the result of a re-organization, and this leader will partner with the CEO and COO to evolve the current structure of the department. The Vice President will report to the CEO and serve as a member of the Leadership Council. The Vice President is responsible for the oversight of organizational Equity, Diversity and Inclusion (EDI), internal/external Communication/Marketing, and Advocacy strategies.
The Vice President will have an expertise in marketing and strategic communication, particularly in service to multiple internal programs (preferably nonprofit) with punctuated and extensive experience and knowledge around the integration of EDI strategies at the micro and macro levels.
The Vice President will provide leadership to the team, which provides services to all parts of the organization, through an EDI lens, provide input into strategic thinking and problem solving across all EDI initiatives, work with key stakeholders to raise the profile of EDI initiatives across Hopelink staff, volunteers, and donors. This leader will also work closely with team members and external partners to amplify our voice in advocacy.
The Vice President will manage the collaborative communications activities that promote, enhance and protect the organization’s brand reputation; grow our impact in the community; and serve our staff and clients with the tools and information needed to achieve our mission.
The Vice President will work in partnership with the CEO, COO, and VPs and other leaders across the organization to align strategies that strengthen our internal and external communications and integrate our EDI work through education, information, and action. This leader could have up to five direct reports.
Equity Diversity and Inclusion
- Partners with the CEO in creating an organizational strategy for building an inclusive and equitable culture at Hopelink where diversity is valued
- Builds the EDI team with a focus on integrating education, information and action, so EDI becomes organic to how Hopelink onboards and trains staff and volunteers, provides high quality service to our clients, and models and collaborates with community partners
- Ensures programs and services are delivered with a trauma informed approach
- Works in partnership with our Organizational Excellence team to create integrated and sustainable training
- Evaluates our EDI efforts by identifying areas for improvement, directing future programs, assessing the achievement of annual goals, and communicating progress and results.
- Recommends policies, management practices, and organizational decision-making to reflect equitable and inclusive leadership across all teams.
- Recommends professional development activities to ensure the Leadership Council and the Board are continually learning and growing on issues related to EDI
- Leads and builds upon our current equity, diversity and inclusion work, including creating operational goals, policies, plans, and budgets to advance EDI across our organization and across all communications.
- Develops new tools and systems to evaluate and measure achievement of organizational strategy
· Works with CEO and COO to develop strategy for the organization’s advocacy efforts
· Identifies staffing need(s) and build a strong team over time to implement year-round strategic engagement with legislators and partners
· Manages staff who will work closely with the lobbyist and advocacy committee to develop the annual advocacy agenda, managing the tracking of bills and priorities during each legislative session.
· Maintains awareness of relevant policy developments, changes in legislation, public policy events, providing insights and business impact analysis.
· Partners with the communications team, leadership council and management team members to ensure the best possible service and effective communications to agency donors, clients, stakeholders and staff.
· Leads a talented team to provide high quality customer service to our internal clients (departments)
· Develops and refines, as needed, processes that streamline work processes for on-time, high quality deliverables and collateral
· Creates and explores opportunities for creativity and innovation to position Hopelink’s service and programs for the highest level of exposure locally, regionally and nationally
- Oversees the communications activities which promote, enhance and protect the organizations brand reputation, grow our impact in the community and serve our staff and clients with the tools and information needed to achieve our mission, to include Hopelink’s digital assets, website and social media channels.
- Leads a cross-functional communications team. Includes setting strategy and strategic direction for the team.
- Gathers and reports on data to share with various internal clients (departments) to inform best approaches for marketing through lessons learned
- Uses data to inform where we should be present in multi-media that is purpose-driven
- Ensures written communication content is in alignment with Hopelink’s EDI and Trauma informed approach
Desired Experience and Qualifications
- Ten-plus years leadership experience in marketing and communications, preferably with a nonprofit agency, that includes significant management and development of staff, teams, and attention to positive collaborative workplace culture
- 3-5 or more years of demonstrated experience with management and implementation of equity-focused programs and initiatives
- Flexible and adaptable style; a leader who can positively impact both strategic and tactical initiatives
- Is committed to increasing equity and justice and furthering the lived experiences of our employees and the people we serve.
- Has comfort and experience galvanizing others into action
- Has confirmed experience articulating an EDI vision, translating it into an executable strategy and collaborating with cross-functional teams to deliver against a plan.
- Has experience in developing, implementing and assessing equity and inclusion strategies, initiatives and programs.
- Experience overseeing communications for social justice campaigns
- Experience overseeing communications strategies that are aligned with organizational goals
- Has experience with project management, strategic operations, strategy consulting, and designing data-driven equity program strategies
- Experience in a leadership role representing an organization on issues of importance to communities experiencing poverty and systemic racism.
- Bicultural lived experience highly valued
- An understanding around a trauma informed approach to providing services
The physical demands and work environment described herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities who are otherwise qualified to perform the essential functions.
· Work involves standing, walking, stooping, talking, reaching, sitting, bending, kneeling, climbing, grasping, hearing, using hands to handle, feel or operate objects, and reaching with hands and arms.
· Vision abilities required by this job include close vision and the ability to adjust focus.
· The noise level in the work environment is usually moderately quiet.
Licenses, Certificates and Other Requirements:
· Must pass criminal background check.
· Valid Washington State driver’s license.
· Reliable personal transportation.
· Proof of personal automobile liability insurance.
We are actively building an environment that welcomes and encourages the involvement and success of all individuals and respects the new possibilities that are created when diverse people, beliefs and values are included.
If you want to join our dynamic team, why not bring your talents and skills to Hopelink? In addition to great staff, we offer a competitive benefit package.
Job posted: 2021-08-29