Vice President, Strategic Communications & Public Affairs

04 Jan, 2021

Jobs

Vice President, Strategic Communications & Public Affairs

Salesforce
San Francisco, CA

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing

Job Details

In the future, we see a better world. And the change-makers creating that better world should have the tools and technology to make this happen. Technology is the most powerful equalizer of our time, providing access to data, knowledge, and—above all—connections. Salesforce.org is a dedicated team within Salesforce that delivers technology to nonprofits, educational institutions, and philanthropic organizations so they can connect with others and do more good. We get our technology in the hands of nonprofits, educational institutions, and philanthropic organizations so they can connect with others and do more good.

Responsibilities:

  • Build a simple, repeatable and compelling narrative (Story Platform) around .org’s impact for clients and society. Narrative to span all .org impact industries and communities as well as feed into Salesforce’s corporate “Stakeholder Capitalism” narrative.

    • Create a narrative framework that has tight top-line messaging and then sub-messaging for various audiences (nonprofit, education, philanthropy), tying product impact to thought leadership positioning across all regions

    • With communications team, make sure all public facing materials are updated and all spokespeople are trained with the new message

    • Create a one (eventually five) year public affairs strategy around .org impact with key messages, audiences and deliverables identified as well as ways to measure impact on growth and brand.

  • Responsible for internal and external corporate narratives for .Org Executives (e.g. CEO). This includes long-form thought leadership to talking points (scripts) and spans the following topics: vision, industry predictions, digital imperative, policy, social impact, and customer success. This includes “tactical writing” for all internal comms and CEO social handles.

    • Lead team of writers and storytellers to make Story Platforms a practice across .org with key launch and iterative moments aligned with our selling motion (SKO, releases, etc.) and timely/relevant “headline” trends.

    • Act as a .org spokesperson at external events and through .org content like blog posts and podcasts.

  • Drive an internal roadshow with new messaging and public affairs strategy to relevant .com teams (i.e. Corporate comms, Marketing, Thought Leadership, Government Affairs) and partner with .com teams on external opportunities to deliver key .org narratives.

  • Build an external affairs plan to tout the impact of .org and, over time, .com in one simple story that builds from core product to thought leadership initiatives to stakeholder capitalism.

  • Drive a cohesive vision for Salesforce.org’s (.Org) global impact. This includes collaborating with .Org’s Global Impact Engagement Team, responsible for the measurement and reporting of the business unit’s social value as well as building industry best-practices.

Required Experience:

  • 15+ years of experience in communications at a high tech company, or similar. MBA a plus, but not required.

  • Track-record working across government entities, corporate impact (social responsibility, sustainability), media, and strategic communications.  

  • Proven experience leading a high-functioning team in a fast-paced environment focused on high growth.

  • Proven ability to influence senior cross-functional teams and align both vision and values as well as drive seamless internal/external deliverables.

  • Dynamic, confident personality with ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goals.

  • Proven track record of speaking in front of internal, external, and global audiences.

  • Creative thinker that can generate innovative ideas and lead a cross-functional team of stakeholders to drive execution.

  • Strong skills in communication, presenting, writing and ability to work well cross-functionally.

  • Comfortable navigating ambiguity.

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.

Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay any third-party agency or company that does not have a signed agreement with Salesfore.com or Salesforce.org.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

Founded in 1999, Salesforce is the global leader in Customer Relationship Management (CRM). Companies of every size and industry are using Salesforce to transform their businesses, across sales, service, marketing, commerce, and more by connecting with customers in a whole new way. We harness technologies that can revolutionize companies, careers, and, hopefully, our world.

Salesforce is built on a set of four core values: Trust, Customer Success, Innovation, and Equality. By making technology more accessible, we’re helping create a future with greater opportunity and equality for all. This has taken our company to great heights, including being ranked by Fortune as one of the “Most Admired Companies in the World” and one of the “100 Best Companies to Work For” eleven years in a row, and named “Innovator of the Decade” and one of the “World’s Most Innovative Companies” eight years in a row by Forbes.

There are those who choose to work with the best and brightest. And then, there are those who want to do more than just a job. They are the ones improving lives, not only their careers. Having an impact now instead of later. Doing something that’s so much bigger than themselves, an industry, and their company.

We believe everyone can be a Trailblazer. Join Salesforce and discover a future of new opportunities.

Learn more here

Job posted: 2021-01-04