VP, External Communications #21-460
Reporting to Chief Marketing Officer, the Vice President (VP), External Communications will be responsible for the development of the Commonwealth Care Alliance (CCA) communications and content strategy for multiple stakeholders, notably CCA members, patients and network providers. The VP, External Communications will develop an industry-leading communications plan for CCA, directly managing communications activities that promote, enhance, and protect the organization’s brand reputation; responsibilities include the development, integration, and implementation of a broad range of public relations activities relative to the strategic direction and positioning of the organization. The goal is to advance the organization’s engagement with key constituents as well as to drive broader awareness of CCA as a national leader in caring for complex populations. The VP, External Communications will be responsible for CCA’s varied and integrated communications, including but not limited to: media and public relations; annual reports; case studies/white papers and other publications; newsletters; digital content strategy and social platforms, and other offline/online communications.
- Bachelor’s degree in journalism, communications, or related field is required, an advanced degree is preferred
- Prior experience (minimum of 5 years) in the healthcare sector and/or regulated industry required
- Minimum 10 years’ experience in a senior management role either in-house or with an agency
- Demonstrated skill and comfort in proactively building relationships with key external leaders and stakeholders, and in successfully positioning subject matter with the media to achieve high-impact placements
- Demonstrated skill in broad-based public relations initiatives, including crisis and issues management
- Demonstrated skill in developing and implementing communications strategies and programs that drive customer behavior
- Extensive successful writing and outstanding editorial skills (externally focused) with a variety of print and online communications media
- Demonstrated experience and leadership in managing comprehensive strategic communications, media relations, and marketing programs to advance an organization’s mission, reputation and goals
- Creative and thoughtful on how new media technologies can be utilized
- A minimum of five years’ experience in planning, writing, editing, and production of newsletters, press releases, annual reports, marketing literature, and other print publications and directories
- Innovative thinker, with a track record for translating strategic thinking into action plans and output
- Experience in building, mentoring, and coaching a team of communications specialists
- Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution skills
- Superior management skills; ability to influence and engage direct and indirect reports and peers
- Self-reliant, good problem solver, results oriented
- Ability to make decisions in a changing environment and anticipate future needs
- Excellent and persuasive communicator
- Energetic, flexible, collaborative, and proactive; a team leader who can positively and productively impact both strategic and tactical finance, and administration initiatives
- Exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interface with CCA’s Executive and Senior Leadership Teams
- Ability to operate as an effective tactical as well as strategic thinker
- Passion for CCA’s mission
Communications Strategy, Vision and Leadership
- Develop and implement an integrated strategic communications plan to advance CCA’s brand reputation; broaden awareness of the integrated care system and uncommon care model; and increase the visibility of its key brands and programs across key stakeholder audiences.
- In conjunction with media agency partner, create public relations strategy and plan that will allow CCA to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers.
- Identify emerging healthcare trends and issues/opportunities faced by the organization and work with Executive Leadership Team and staff to craft CCA’s respective positions, recognize external communications opportunities, and define and execute appropriate strategies to support them.
- Collaborate with Executive Leadership Team to identify industry conferences and seminars appropriate to showcase CCA’s mission, strategy and success.
- When necessary, play integral role in the issues and crisis management for CCA, including working with media agency partner on specific cases as appropriate.
- Develop external marketing communications designed to increase CCA reputation and awareness as well as heighten engagement by key stakeholders, including CCA members and patients and network providers
- Oversee development of all CCA publications and communications, including but not limited to: the annual report, case studies/white papers, newsletters, brand collateral materials and electronic communications, including website member/provider content strategy and social media platforms, audio/video assets, etc.
- Serve as point person with media agency partner on media opportunities that help promote and/or impact CCA.
- Exercise judgment to prioritize media opportunities, and prepare press releases, media briefings/talking points, speeches, presentations, and other supporting material as needed; provides media spokesperson training to CCA leadership, as appropriate.
- Perform all duties inherent in a senior managerial role while overseeing the day-to-day activities of the communications function including budgeting, planning, and staff development.
- Recruit and manage a communications team to support the development and execution of the CCA communications strategy.
- Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.
- Mentor and develop staff using a supportive and collaborative approach on a consistent basis.
- Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance appraisals, and administer salary adjustments.
- Participates in special projects and performs other duties, as assigned
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Job posted: 2021-07-18