In this video (click here or on the video at right to watch), Council Vice President Sheree Anne Kelly explains the importance of evaluating your organization’s public affairs function holistically — that is, every resource, process and initiative (internal and external) — rather than simply basing it on media hits or advocacy campaign success.

To learn more about measuring and communicating the value of your public affairs operations or other public affairs management topics, click here or email Sheree Anne.

And for more guidance on how to meaningfully measure and communicate about public affairs efforts in a way that underscores the function’s vital role, click here for a free download of the Foundation for Public Affairs’ report, Measuring and Communicating the Value of Public Affairs.