The Jugaad Principle: Managing Government Relations in India

09 Oct, 2018


The Jugaad Principle: Managing Government Relations in India

Jugaad, a Hindi term that suggests an innovative fix to a challenge, is a notion worth embracing by companies looking to do business in India. Sponsored by APCO Worldwide, this report utilizes case studies and interviews with corporate practitioners and Indian experts to provide a picture of government relations in this important emerging economy.



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Yeraldin Borray Castillo
Program Coordinator
202.787.5961 | email