Digital Media and Advocacy Summit …

03 Mar, 2016

The digital communications landscape changes constantly and that change affects how you convey your advocacy message. At this daylong event, you'll learn from experts in the corporate and nonprofit sectors who have been successful in leveraging the latest trends into effective strategies. This program is eligible for 3 credits...

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Webinar: Driving Long-Term Engagement: PAC and Grassroots Education Programs That Really Work

16 Jun, 2015

The true secret to sustaining an increasingly powerful and effective political program — and it’s really no secret — is building an educated base of PAC and grassroots advocates.

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Strong Stories and Images Form Blueprint to Grassroots Success

13 Mar, 2014

Although new media tactics have become the norm in grassroots campaigns, there’s still no substitute for creative, compelling storytelling and one-on-one conversations.

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Political Management Forum – Political Compliance Management

27 Jan, 2014

Join Ken Gross, one of the country’s most distinguished political law experts, for a full-day overview of the top legal and compliance issues facing your PAC, grassroots and lobbying programs. In conjunction with our PAC Management Musts and Grassroots Management Musts programs, this seminar will focus on key compliance...

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Political Management Forum – Grassroots Management Musts: 10 Strategies for Success

27 Jan, 2014

Do you often wish for a roadmap of the best strategies for managing a successful grassroots program? We’ll discuss the 10 most important management musts that make for the strongest grassroots programs. From recruitment and education to motivation and activation, we’ll cover what every grassroots program should be doing....

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Webinar: Measuring and Communicating the Value of Grassroots

16 Jan, 2014

Ensuring that your key internal stakeholders have a clear understanding of the value your grassroots efforts bring to your organization requires effective measurement and communication.

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Webinar: Building a Grassroots Ambassador Program

08 Jan, 2014

Join this webinar to learn how to reach the next level and move from cultivating advocates to empowering ambassadors?.

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Webinar: Think Outside the Box: Customers, Suppliers and the Public as Grassroots Advocates

08 Jan, 2014

Learn how to connect with customers, suppliers and the public as a way to broaden your advocacy on critical and mutually beneficial issues.

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Smashing Silos: Best Practices for Integrating PAC and Grassroots Programs

15 Feb, 2013

PAC donors and grassroots advocates have limited bandwidth for receiving and acting on the requests you send. When you capture their attention, are you taking full advantage of it?

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PAC and Grassroots Legal Guidance

15 Feb, 2013

Are your government affairs programs compliant? In this grassroots- and PAC-focused compliance session, Ken Gross, one of the country’s leading political law experts, will help you answer that question. In conjunction with our July 23 Smashing Silos: Best Practices for Coordinating PAC and Grassroots Strategies program, Ken will focus...

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Planning Impactful Fly-Ins

24 Jan, 2013

Whether you call it a fly-in, advocacy or hill day or legislative conference, your event — if leveraged effectively — can be eye-opening to your advocates. It shows them the impact of their work and also helps develop lasting relationships with their legislators. So just how do top organizations...

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Webinar: Global Grassroots

24 Jan, 2013

Grassroots advocacy has been a staple of U.S. public affairs, but it is also becoming an effective strategy in international public affairs. Learn effective grassroots strategies for foreign markets from overseas experts.

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Webinar: Training Your Grassroots: What It Takes to Develop Trusted Advocates

22 Jan, 2013

Handbooks, manuals, in-person training: We’ll cover methods of training and how to build long-term relationships with your advocates.

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Webinar: Using Your Tweeps for Advocacy

18 Jan, 2013

Almost all of the 113th Congress is on Twitter. Develop strategies for using the platform to your advantage.

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Webinar: Customers as Grassroots Advocates

18 Jan, 2013

Customers are no longer sitting idly by. Harness the power of your customers to spread your advocacy message.

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PAC Compliance: A Legal Overview with Ken Gross

18 Jan, 2013

Ken Gross will lead this conversation about the top rules you need to keep your PAC compliant. Learn about who you can solicit, how you can ask for PAC support and pose your top legal questions to the campaign finance expert.

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Webinar: Straight to the Top: Leveraging Grasstops for Advocacy

15 Jan, 2013

Your advocacy base doesn’t stop with employees. Learn the advantages of using community leaders to advance your policy goals.

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Webinar: From Zero to Grassroots: 10 Key Considerations for Building a Grassroots Program From Scratch

14 Jan, 2013

Learn strategies and key steps for building a successful grassroots program.

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Webinar: Data Dig: Gather and Use Data to Build Your Grassroots Base

14 Jan, 2013

The 2012 election cycle launched big data into the spotlight as microtargeting took center stage in campaigns across America. As digital advertising becomes more prominent in political and advocacy organizations, microtargeting will play a crucial role in increasing outreach and finding and motivating advocates. And organizations that leverage...

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Webinar: Using Your Grassroots Advocates to Expand Your PAC

11 Jan, 2013

Learn how to capture the excitement of your grassroots base to enhance your PAC fundraising and participation.

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Webinar: Opening Doors: How Key Contacts Build Relationships

10 Jan, 2013

Gain strategies for identifying, training and deploying your key contacts.

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Regulatory Advocacy

17 Dec, 2012

Now more than ever, regulatory experts are needed to represent their organization’s interests in an ever-changing policy climate. Ensure you are prepared to represent your company effectively when regulatory debates intersect with your key issues and business. This program is eligible for 3 elective credits toward the Certificate in...

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Write to Change the World: How to Manage Your Political Message

17 Dec, 2012

Through the analysis of political case studies (including excerpts from Presidents Obama, Bush and others), group discussion, and hands-on practice, you will be guided through the ins and outs of successfully managing your political message in traditional and social media as well as other outlets.

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Political Compliance Management: Part of the Political Strategy Forum

17 Dec, 2012

Join leading election law expert Ken Gross for a full-day overview of the top legal and compliance issues facing your public affairs programs. In this seminar, hear about all of the rules that apply to PACs, corporate political contributions, gift rules and ethics, pay-to-play and lobbying at the state...

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Managing Your Grassroots Strategy: Part of the Political Strategy Forum

17 Dec, 2012

At this session, we’ll delve into key grassroots advocacy planning and management topics to help you build a comprehensive and sound foundation for running a successful advocacy program. Speakers will delve into both annual planning as well as how to achieve long-term growth in your program. They’ll discuss goals...

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