Webinar – Challenges of a Brussels Office: Getting it, Keeping it, and Developing it

14 Sep, 2017

Being present in Brussels is often hard to sell to management. It can be difficult to justify the cost or the activity if it is not seen as supporting the business. You shouldn't need a crisis or an EU fine to convince your leadership of why an EU office...

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Webinar: Recruitment Trends in EU Public Affairs

22 Jun, 2017

In this webinar we will look at recruitment trends in the vibrant public affairs domain in Brussels.We will discuss topics such as how the market has developed and the kind of profiles that are now in demand.

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Webinar: Public Affairs Best Practices in the Middle East

08 Jun, 2017

Public affairs success in the Middle East doesn't come without utilizing local knowledge and expertise. In this webinar we look at how things are done in the region and how to overcome the unique challenges that arise here.

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Webinar: Effective Crisis Communication in European Public Affairs

05 May, 2017

Gaining trust is a long, hard, steady process, but losing trust can take just a moment. Once the public's confidence in your sector, industry or organization falters, it takes careful communication not to make the situation worse, and a thoughtful plan to recover public opinion.

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Webinar: Conducting a PAC Communications Audit

03 Apr, 2017

Join us to learn how to identify your communications’ shortcomings to help you tell your story in a different way. We’ll talk about basic and advanced steps to auditing your strategy and how to implement incremental — or perhaps wholesale — change. This webinar is worth 1 credit toward...

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Webinar: Public Affairs in Brazil

03 Apr, 2017

Join us to hear cases of successful engagement with government officials, media contacts and community leaders. Our expert presenters will also provide an update on the current political and economic situation in the country, and discuss how you can address your regional public affairs strategy to reflect emerging challenges...

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Webinar: Electing France’s Next President: An Analysis of Candidates’ Campaigns & Programs

10 Mar, 2017

The French presidential election represents a crucial window of opportunity for the future of Europe and will set the tone for the fate of waves of populism across the continent. We will describe the dynamic of the candidates' campaigns just four days before the first round, which will determine...

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Webinar: A Briefing on Food and Agriculture: International Trends (Complimentary for Members)

10 Feb, 2017

Demographic and consumer shifts, developments in technology, and new global stakeholder relationships. This is just a short list of the factors affecting the food and agricultural sectors. What are the implications and what do public affairs practitioners need to know?

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Webinar: Public Affairs in the Middle East and Africa

10 Jan, 2017

Public affairs is still a developing concept in the Middle East and Africa. How do you manage a function that isn’t understood uniformly in your market? Join us for this webinar to hear our experts discuss the most relevant political and economic trends in the MEA.

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Webinar: Building a Best-in-Class Government Relations Team

10 Jan, 2017

What does a stellar government relations team look like? The new political landscape provides an opportunity to showcase your team and their effectiveness at the federal and state levels.

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Webinar: Managing the RFP Process to Find the Right Firm or Consultant (Complimentary for Members)

10 Jan, 2017

Public affairs professionals often rely on outside firms and consultants to help support their lobbying, communications, political or issue advocacy work. Once, hiring a firm was a relatively straightforward process Today, issues and challenges require expertise-specific consultants with proven track records in strategy as well as execution. The process...

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Webinar: Storytelling for Advocacy

05 Jan, 2017

Storytelling may be the best way to convey a message, but how do you apply it to public affairs and advocacy issues? In this webinar, with the help of case study analysis, we examine key principles of storytelling for advocacy to understand how it can be applied.

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Webinar: European Legislative Monitoring

05 Jan, 2017

In this webinar we look at issue and regulatory monitoring, including how to stay on top of emerging trends, where to tap best sources of information and when to hire dedicated monitoring service providers.

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Webinar: Germany: Federal Elections and the Changing Advocacy Landscape

05 Jan, 2017

How will the German federal elections affect the business community, public affairs and the political landscape in general? What is the outlook for the election and how could changes in Germany shape EU-level policies? These are some of the issues we will be discussing in this webinar focused on...

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Webinar: Thought Leadership in Public Affairs

05 Jan, 2017

Thought leadership is a concept that is not only applicable to marketing strategy, it can also be applied to public affairs. In this webinar we look at the lessons learned from Unilever's thought leadership efforts, focusing on their 'sustainability' campaign as a case study.

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Webinar: Digital Advocacy in Europe: Social Media and Beyond

04 Jan, 2017

In this webinar we look at digital advocacy from a corporate perspective, including how to combine online and offline communication strategy. We discuss best practices in using online tools and discuss how digital advocacy is not limited to social media.

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Webinar: Hiring a Public Affairs Consultancy: What Companies Want

04 Jan, 2017

On those occasions when you need outside expertise or manpower, what considerations go into selecting an agency or contractor? What are the pitfalls? What due diligence should you perform? How do you measure performance? These are just some of the questions we will cover in this webinar that looks...

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Webinar: The New Spanish Government: Public Affairs and Regulatory Briefing

03 Jan, 2017

Following the formation of the new Spanish government, we will explore the political priorities of Prime Minister Rajoy's new cabinet, what regulatory trends to expect in key sectors and public affairs in Spain with the new political scenario.

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Webinar: Where Does Philanthropy Fit in a Strategic CSR Program?

03 Jan, 2017

In an era of strategic CSR programs and aligning sustainability with business goals, where does charitable giving fit in? This webinar will look at current trends in philanthropy and the role it can play in meeting company goals.

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Webinar: Lobbying Compliance: Filing Your LD-2 and LD-203

11 Dec, 2016

Lobbying a new administration and Congress often means engaging new registered lobbyists in your organization. With your lobbying report due soon, it’s a good time to review your LDA filings thoroughly for accuracy and compliance with ethics rules and regulations. This is also a good time to look ahead...

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Webinar: Developing a Year-Round Advocate Training Program

11 Dec, 2016

Finding creative ways to train your advocates on how to build relationships with legislators, talk about issues and share their stories is an ongoing struggle but critical to building momentum for your policy priorities. Doing it well not only makes your advocacy efforts more effective but helps provide value...

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Webinar: Compliance Across the States

09 Dec, 2016

You won’t look good in orange. Even the best strategies mean little if they’re not carried out ethically. Stay on the right side of the law by being aware of the newest regulations governing lobbying and gift-giving to state lawmakers. This program is eligible for 1 compliance credit toward...

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Webinar: Pre-Inauguration Debrief: What the New Administration Means for Global Public Affairs

22 Nov, 2016

This is the time to consider the incoming president’s domestic and global agenda, and compare how your organization’s public affairs priorities align with the new administration’s goals. Join the Council and our policy experts on the day before the inauguration to discuss the administration’s political appointments, proposed policies, and...

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Webinar: Brexit: An Update

18 Nov, 2016

Britain says we can expect Article 50 to be triggered by March 2017. What does this mean for the U.K., the EU and other international stakeholders? Join us for an update on Brexit, as we discuss changes that have taken place since June 2016 referendum.

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Webinar: Update on International Trade

08 Nov, 2016

Is global trade doomed, or will bilateral and regional trade pacts be the new normal? Join us for an off-the-record update on TPP, TTIP and a discussion of how events like Brexit and the results of the U.S. election impact the future of international trade. Our expert will provide...

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Webinar: Risk, Ethics and Compliance for International Public Affairs (Complimentary for Members)

08 Nov, 2016

Laws, regulations and ethical standards are not always written clearly, implemented fully or enforced uniformly — especially in developing and transitioning economies. How can your international public affairs function maneuver in this complex framework of risk management and compliance obligations more effectively?

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Webinar: Public Affairs in Japan (Complimentary for Members)

04 Nov, 2016

Japan is a rapidly growing market of importance across numerous industries. In addition to covering case study examples of successful public affairs initiatives in Japan, this webinar will discuss regional best practices and tips for policy and issue monitoring, stakeholder mapping, outreach and continuous relationship building, and effective intelligence...

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Webinar: Public Affairs in India

04 Nov, 2016

Join our experts for a discussion on best practices and key elements to include in your on-the-ground public affairs strategy, what changes to expect during the last several years of the Modi government and how to leverage emerging risks and opportunities in the market.

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Webinar: Brussels, Geneva, Washington: Engaging Multilateral Institutions

04 Nov, 2016

World Bank, WTO, WHO, IMF, WIPO. This is just a short list of multilateral organizations that may impact your organization. How can you keep track of and engage on initiatives from these global power players?

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Webinar: Public Affairs in Canada

04 Nov, 2016

Join us for a webinar on Canadian public affairs as our experts highlight best practices for advocacy work, stakeholder engagement and must-know tips for aligning your business agenda with the current government’s priorities.

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Webinar: Incentivizing Long-Term PAC Engagement

31 Oct, 2016

Motivation matters. Whether it’s benefits-based, revolves around recognition or utilizes a strong culture of competition, how you structure and share your PAC incentives has a big impact. What your PAC offers as motivation can mean the difference between long-term, widespread engagement in the PAC and program stagnation. A strong...

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Webinar: Effectively Managing Up in Your Organization (Complimentary for Members)

25 Oct, 2016

You may have heard how important it is to “manage up.” But what does that really mean, and how can you do it well? A good relationship with your boss is one of the keys to enjoying your job and moving up within your organization, but fostering that relationship...

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Webinar: Gearing Up for State Legislative Sessions: Create Your 2017 Checklist

24 Oct, 2016

Our experienced presenters will provide strategies to better educate state and local policymakers about your organization’s specific policy concerns, including ways to define and prioritize your state legislative issues, and how to lobby effectively on those issues. You’ll also explore step-by-step fundamentals, key insights and case studies about how...

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Webinar: Managing Brexit from an HR Perspective (Complimentary for Members)

06 Sep, 2016

We'll take a look at Brexit from a human resources viewpoint, including planning postings and worker relocation, proactive internal communication and what to expect over the next 12 months.

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Webinar: Using Visual Storytelling for Advocacy (Complimentary)

30 Aug, 2016

Join our free webinar and learn how to harness the power of visual storytelling to convey your advocacy message to key stakeholders. The Council’s Sheree Anne Kelly will discuss success stories and share best practices for effective storytelling from the new Public Affairs Trend Lab.

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Webinar: Public Affairs in Uncharted Territory

25 Aug, 2016

Your business’ growth prospects are likely shifting to new, emerging territories. Navigating public affairs in these less prominent, but rapidly growing markets can be a challenge.

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Webinar: Regulatory Convergence in Europe and Beyond (Complimentary)

08 Aug, 2016

Regulatory convergence is happening on a global level. We will examine what RC is, how it affects organizations straddling multiple jurisdictions and how to leverage RC if you operate in multiple jurisdictions.

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Webinar: Social Listening: How to Catch an Issue Before It’s a Crisis

27 Jul, 2016

In this webinar, you will learn about the cutting-edge technologies that can help your organization not only listen to online conversations about key issues and public policy concerns, but also respond and communicate swiftly and successfully with the public, policymakers and the media.

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Webinar: Developing Impactful Content for Advocacy

26 Jul, 2016

Developing compelling and powerful content is crucial to ensuring your advocacy campaign and lobbying efforts are successful. Explaining complex policy issues or encouraging your supporters to take action can be difficult without exciting content to back it up.

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Webinar: Measuring and Communicating the Value of Public Affairs

26 Jul, 2016

Calculating and articulating the value of your work isn't optional – it's a necessity. And doing that well can yield more resources, increased understanding of the function, and better internal support and collaboration.

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Webinar: Taking Careers to the Next Level: Learn More About the Council’s Certificate Programs (Complimentary)

18 Jul, 2016

Are you looking to advance in your career? Or are you a supervisor or HR professional looking for more professional development options for your employees? The Public Affairs Council’s guided curriculum is designed to help public affairs professionals’ expand their knowledge set and promote your leadership in the industry.

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Webinar: Leadership Skills for Women (Complimentary)

07 Jul, 2016

Women make up much of the public affairs community, but they still often find the road to success to be a rocky one. Join us for a discussion on how to develop your skills, ensure that your skill set is recognized when compared to men in the industry, and...

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Webinar: Building a Strong Personal Brand (Complimentary)

07 Jul, 2016

Your personal brand is how the world sees you, your skill set and your value as a public affairs professional. The practice of developing your brand online and offline is becoming an increasingly common and essential part of career development. This webinar will guide you through the process of...

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Webinar: Presentation and Facilitation Skills for Public Affairs (Complimentary)

07 Jul, 2016

Whether you’re giving a presentation to organization leadership, making a case for your policy proposal or simply leading a meeting, every public affairs professional must be an effective verbal communicator. In the public affairs world, opportunities to present in front of key stakeholder groups and facilitate meetings are frequent...

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Webinar: Driving Social and Business Impact through Signature CSR Initiatives

30 Jun, 2016

More and more, companies are adapting their CSR strategies to focus resources on finding solutions to societal challenges. Whether it’s community, societal or environmentally related, focusing limited company resources on issues related to the business is great way to drive social and business impact. In this session, we’ll take...

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Webinar: Compliance: State-Level Laws and Recent Trends

28 Jun, 2016

Do you have sound compliance procedures in place? Do they minimize risk? Managing risk helps protect your organization’s reputation and revenue, so make sure you stay compliant and meet reporting deadlines. Our compliance experts will help you understand: state compliance trends and issues; lobbying laws at the state level, including...

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Webinar: Measuring and Communicating the Value of Grassroots

12 May, 2016

Ensuring that your key internal stakeholders have a clear understanding of the value your grassroots efforts bring to your organization requires effective measurement and communication of outcomes.

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Webinar: Measuring and Communicating the Value of CSR

04 May, 2016

Ensuring that your key internal stakeholders have a clear understanding of the value your integrated corporate social responsibility efforts bring to your organization requires effective measurement and communication.

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Webinar: State Legislative Monitoring: Ensuring Due Diligence

04 May, 2016

Keeping up with every issue that affects your organization — in each state and at every level of government — can be daunting. We can help you keep pace.

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Webinar: Measuring and Communicating the Value of State Government Relations

04 May, 2016

Ensuring that your key internal stakeholders have a clear understanding of the value your state government relations efforts bring to your organization requires effective measurement and communication.

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