Conferences … | Public Affairs Council

	- Eligible for credit toward the Certificate in PAC & Grassroots Management
	- Eligible for credit toward the Certificate in Public Affairs Management

(View past conferences here)

Jul 29

Social Media and Advocacy Summit

The digital communications landscape is quickly changing, and that can affect how you convey your advocacy message. In this daylong program, you’ll hear strategies and case studies from experts in the corporate and nonprofit sectors that will help you build more successful campaigns.

Jul 31

Webinar: Auditing Your Contract Lobbyists, Consultants, Associations and Coalitions

Join this webinar to get strategies that will help systematize your efforts to evaluate all your external public affairs assets.

Aug 5

360° Evaluation of Public Affairs – For Associations Only

This hands-on, practical session will share tools, metrics and sample evaluation systems to give you a 360-degree assessment of your function. Participate in-person or virtually.

Aug 7

Webinar: Building and Maintaining a Professional Network (Complimentary Event for Members)

Hear from a professional networking trainer on how to: expand your network; enhance your reputation and personal brand; make networking a vital and ongoing component of your professional career; manage your network both online and off.

Aug 12

What’s on the Horizon for CSR? (complimentary event)

This is a complimentary, members-only event hosted by the Public Affairs Council’s CSR Network.

Aug 14

Webinar: Public Affairs Career Planning (Complimentary Event for Members)

You’ll have discussions about: setting timely, valuable and achievable career goals; networking to develop and maintain lasting professional relationships; climbing the organizational ladder and navigating internal politics;

Aug 21

Webinar: Ace Your Interview (Complimentary Event for Members)

Join us to discuss: how to distinguish yourself from other competitive candidates; what employers are expecting during an interview; proven preparation and practice techniques.

Aug 25 - Aug 29

Public Affairs in Asia Institute

The Public Affairs in Asia Institute is designed to help you and your staff navigate complex political issues, refine your global management strategies, and build a network of contacts across the region. This executive education program, which is cosponsored by the Australian Centre for Corporate Public Affairs and the Public Affairs Council and held at the Hong Kong University of Science & Technology, School of Business and Management, covers all aspects of public affairs management in Asia.

Sep 3

From Government Affairs to CEO: Moving Your Association Career Forward (Complimentary Event)

This is a complimentary, members-only event hosted by the Public Affairs Council’s Association Network.

Sep 4

Webinar: Building Successful Industry-Wide Issue Campaigns

Collaboration is the key to successful advocacy. When an important issue arises, you need a cross-functional (and sometimes, cross-industry) team in place to develop goals, establish a plan and manage messaging to advance your position.

Sep 9

Webinar: Plan, Protect, Proceed: A Crisis Management Webinar

Join us for this webinar to learn the most effective methods for managing a crisis.

Sep 10

How Strategic Communications Drives Public Affairs

In this half-day program, we will examine the important role communications plays in your public affairs strategy and how to integrate into a comprehensive public affairs plan. In a fast-changing world, it’s never been more important for organizations to coordinate their messages, relationships and issue priorities.

Sep 11

Webinar: Political Transparency and Corporate Responsibility

Shareholder activism surrounding political involvement is at an all-time high, and employees and shareholders alike are expecting more transparency from companies.

Sep 16

Smashing Silos: Best Practices for Integrating PAC and Grassroots Programs

In this program, PAC and grassroots professionals will hear ideas to integrate their strategies to have greater impact at the grassroots level and more dollars for the PAC.

Sep 17

Fly-Ins That Stand Out

This seminar will delve into the tools and strategies you need to build and expand your fly-in program and make it more successful by leaving a lasting impression on both legislators and your grassroots advocates.

Sep 18

Webinar: Measuring and Communicating the Value of International Public Affairs

Ensuring that your key internal stakeholders have a clear understanding of the value your international public affairs efforts bring to your organization requires effective measurement and communication.

Sep 23

It Makes a Difference: Why Integrated CSR and Public Affairs Works

Responsibility is a driving force both inside and outside an organization. Learn how improved coordination and communication among your public affairs, government relations and CSR teams are key to managing your reputation while “doing good.”

Sep 24

Membership Orientation

Interested in learning how to get the most out of your Council membership? Join us for a complimentary membership orientation.This session reviews all of the Council’s major services, including education and training, information assistance (on subjects ranging from PAC/grassroots to issues management), communications, benchmarking, networking with other public affairs professionals and online services.

Sep 25

Webinar: Tweeps for Advocacy

With nearly the entire Congress on Twitter, the platform is highly useful for building relationships with key stakeholders and educating them on your issues. It’s also the ideal venue for building excitement around events and sharing instant updates with your followers. How can you best use the platform to your advantage?

Sep 29 - Oct 1

State and Local Government Relations Conference

This strategy-based annual seminar features an outstanding faculty who share insights and experiences on all facets of managing a successful state and local government relations operation.

Oct 2

Webinar: Reporting Back to PAC Donors

Sharing information with donors on your PAC’s activities enhances transparency and builds trust. More than just ways to say “thank you,” election wrap-ups, robust websites and annual reports show that your PAC is spending donors’ money wisely and effectively.

Oct 8 - Oct 10

Fall Board Meeting

Exclusive to Public Affairs Council board members, this program will feature top-notch experts who will address current and emerging topics in public affairs.

Oct 9

Webinar: Messaging Matters: Tailoring Your Communications Strategy to Different Platforms

With an ever-growing list of platforms on which you can engage, how can you ensure your message resonates with your intended audience?

Oct 14

Webinar: PAC Videos That Have an Impact

Given budget and time restraints, it is important that every PAC communication be effective. As our culture puts more and more of an emphasis on visual content, creating a PAC video is a great way to share your message with a wide audience. To be successful, you must be creative with your video development and its use.

Oct 15

Public Affairs in the EU: What’s Ahead

More information coming soon.

Oct 16

Webinar: Trends in CSR Reporting: Making It Worth the Effort

This webinar will share strategies for making your CSR report more than just a compulsory listing of information and metrics you’ve compiled. Rather, it can be a valuable tool for communicating with a broad array of stakeholders — from elected officials and activists to employees and the general public.

Oct 16

Reputation Management Workshop: Best Practices for Maintaining a Positive Public Perception

This workshop will examine how organizations structure their reputation management function and how they have worked within their organizations to put integrity and reputation at the core of their efforts.

Oct 21

Political Management Forum – Grassroots Management Musts: 10 Strategies for Success

Do you often wish for a roadmap of the best strategies for managing a successful grassroots program? We’ll discuss the 10 most important management musts that make for the strongest grassroots programs. From recruitment and education to motivation and activation, we’ll cover what every grassroots program should be doing. We’ll also tackle tough topics like budgeting, resource allocation and how to do more with less.

Oct 22

Political Management Forum – Political Compliance Management

Join Ken Gross, one of the country’s most distinguished political law experts, for a full-day overview of the top legal and compliance issues facing your PAC, grassroots and lobbying programs. In conjunction with our PAC Management Musts and Grassroots Management Musts programs, this seminar will focus on key compliance topics impacting public affairs professionals.

Oct 23

Political Management Forum – PAC Management Musts: 10 Strategies for Success

Navigating the many PAC rules and restrictions while trying to develop a creative and robust fundraising and candidate contribution strategy can be overwhelming. In this full-day workshop, we’ll cover the top things you need to know about compliance, PAC management and building an effective PAC plan.

Oct 23

Webinar: Strategic Planning: Setting Up an International Public Affairs Office

Join us for this webinar to hear case studies on the successful creation and startup of public affairs offices in different regions of the world.

Oct 28

Advocacy for Regulatory Success

More information coming soon.

Oct 28

Webinar: PAC Incentives and Rewards that Fit Your Culture

What makes potential donors contribute to your PAC? Is it access to leadership, charitable match, gifts and giveaways or the knowledge that they are doing the right thing? Your PAC’s success depends not only on how well you tell your story but also on finding the recognition and incentive strategy that motivates eligibles’ involvement. While one size does not fit all in terms of incentive programs, we’ll discuss high-value ways to encourage PAC contributions and the best ways to find the benefits that fit your organization’s culture.

Oct 30

Webinar: Strategic Planning for U.S. Public Affairs: Driving Forward with Intention

Find out how to implement a strategic planning process for your public affairs initiatives that provides both the insight into what creates the greatest bottom-line impact and the road map to get you there.

Nov 5

Global Public Affairs Compliance Workshop

More information coming soon.

Nov 6

Webinar: Methods for Tracking Lobbying Activities

We’ll cover how leading companies are systematically tracking their lobbying efforts.

Nov 13

Webinar: Building Your 2016 Election Cycle Strategy

When one election cycle ends, another begins almost immediately. With the midterm elections behind you, join our speakers for a look at developing your 2016 election cycle plan both thoughtfully and early.

Nov 13

Once Upon a Time: Storytelling for Public Affairs

Storytelling is engaging. It captures people’s attention. And in an era of constant communication, it’s imperative to take your audience by the hand and lead them where you want to go. This workshop will teach you techniques for building a compelling brand narrative and applying that to public affairs campaigns, while also using stories to engage communities, activists and lawmakers.

Nov 20

Webinar: Measuring and Communicating the Value of Integrated CSR

Ensuring that your key internal stakeholders have a clear understanding of the value your integrated corporate social responsibility efforts bring to your organization requires effective measurement and communication.

Dec 4

Webinar: LDA vs. IRS Filing Methods

By January 1, 2015, organizations must elect to file lobbying reports using either the LDA or the IRS method, and they must use that method for the entire calendar year. There are major differences between the two, affecting what must be tracked and reported, but understanding these differences can help you easily prevent costly mistakes. This timely webinar will teach you how to differentiate between these filing methods.

Dec 9

Membership Orientation

Dec 9

Webinar: Stakeholder Mapping

Public affairs is the art of crisis avoidance. It’s also the art of relationship building. But before you can create proactive plans to avoid crises and build relationships, you have to find your key stakeholders.

Jan 11 - Jan 15

Public Affairs Institute

The annual Public Affairs Institute is the nation’s premier educational and career-building program for public affairs professionals.

Feb 3 - Feb 6

National Grassroots Conference

The largest and most comprehensive conference of its kind! Topics to be covered range from nuts-and-bolts fundamentals to recruitment and retention of grassroots activists to conducting campaigns around the globe and online. This conference will give you strategies and tactics to improve your grassroots communication and increase your success.

Feb 23 - Feb 26

National PAC Conference

As the country’s leading program designed specifically around the needs of PAC professionals, the National PAC Conference builds on its reputation of combining essential skills training with cutting-edge topics that address new objectives and strategies to deal with today’s challenges.

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