Conferences ... - Public Affairs CouncilPublic Affairs Council

	– Eligible for credit toward the Certificate in PAC & Grassroots Management
	– Eligible for credit toward the Certificate in Public Affairs Management

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(View past conferences here)

Sep 28

Roundtable: Short-Term Pressures, Long-Term Policy Cycles (Complimentary for Members)

Companies often operate by quarterly results, but public policy cycles are far longer than that. Learn how to reconcile these opposing dynamics by educating senior management about European and international policy cycles and making the business case for investment in strategic public affairs.

Sep 29

Webinar: Managing a Global Team: Staffing, Structuring, and Maximizing Your Impact Abroad

Your staff are the key to your success in international public affairs. This webinar will cover the most current trends in international public affairs recruitment, as well as tips and best practices.

Oct 3

Webinar: Career Development in International Public Affairs (Complimentary)

Everyone’s career path in international public affairs is different. Join our webinar with Sheree Anne Kelly, vice president of the Public Affairs Council, to learn how to make the most of your career development.

Oct 4

Webinar: PAC and Grassroots Videos That Have an Impact

Given budget and time constraints, it is important that every PAC and grassroots communication be effective. Most organizations are looking for compelling visual content — and videos are a great way to share your message with a wide audience. To be successful, however, you must be creative in your video development and how to use your videos.

Oct 5

Webinar: Public Affairs in Russia

Russia can be a difficult business environment for foreign companies, and “best practices” are often hard to come by. Our expert presenters will cover key considerations and recommendations for those navigating public affairs in Russia. In addition to regional tips, we will discuss the general effect the country’s current political and economic situation will have on foreign businesses and public affairs, and take an even closer look at September’s Duma elections, sanctions and Russia’s FDI outlook.

Oct 5

Effective PAC Management: Part of the Political Management Forum

Join us to learn the key components to a successful PAC plan going into 2017 and beyond. We’ll cover the most important things you need to know about strategic planning and assessing what you’ve done in the past, building an engagement and solicitation plan and developing a robust communications strategy.

Oct 6

Political Compliance Management: Part of the Political Management Forum

Do your organization’s lobbyists, PAC professionals and grassroots practitioners understand the laws and regulations impacting their work — and your organization’s reputation — at the state and federal level? Join leading election law expert Ken Gross for a full-day overview of the top legal and compliance issues facing your political and policy programs.

Oct 11

Webinar: Compliance: When Does Senior Management Engagement Qualify as Lobbying Activity?

Having your senior leadership advocates on your organization’s behalf is a critical component of a successful issue campaign. However, it is equally important that members of your C-suite and senior management are well-educated on lobbying laws and gift rules, and that your compliance team is fully aware of advocacy at all levels.

Oct 12

Webinar: Strategic Planning for International Public Affairs

Organizations are increasingly expanding their public affairs functions to foreign markets. Success depends on a carefully thought out cross-border strategy. This webinar will cover the fundamentals of creating, implementing and managing an international plan.

Oct 13

Webinar: Measuring and Communicating the Value of CSR

Ensuring that your key internal stakeholders have a clear understanding of the value your integrated corporate social responsibility efforts bring to your organization requires effective measurement and communication.

Oct 18

Regulatory Advocacy: Making an Impact

Regulatory proposals are on the rise in at both the federal and state levels. How can you ensure that government officials will support your company’s particular interests? Don’t miss an opportunity to make an impact.

Oct 19 - Oct 21

Fall Board Meeting

Exclusive to Public Affairs Council board members, this two-day program features top-notch experts who address current and emerging topics in public affairs. This fall’s agenda includes Adam Bryant, renowned business author and New York Times writer; David Wasserman, political analyst for The Cook Political Report; Katie Packer, former deputy campaign manager of the Romney for President Campaign; Chris Bender, head of public affairs for Novozymes; and Michael Rogers, “The Practical Futurist.”

Oct 19

Roundtable: Can Trade Associations Improve Trust? (Complimentary for Members)

Trust and trustworthiness are often mentioned as the keys to being taken seriously at the policymaking table and in the eyes of consumers. But just how do you build trust with the public and policymakers? At this roundtable, we’ll examine how one trade association recently launched a trust-driven initiative.

Oct 19

Webinar: Trends in International Public Affairs (Complimentary for Members)

With globalization, every organization needs an international strategy. Join this webinar for an update on the most recent industry trends and to discuss not only successful case studies, but your own specific international public affairs challenges.

Oct 19

Webinar: Driving Social and Business Impact through Signature CSR Initiatives

More and more, companies are adapting their CSR strategies to focus resources on finding solutions to societal challenges. Whether it’s community, societal or environmentally related, focusing limited company resources on issues related to the business is great way to drive social and business impact. In this session, we’ll take a deep dive into the development and evolution of AT&T’s signature education program, AT&T Aspire, launched in 2008 and now stands as a $350 million planned investment to help students succeed academically and professionally.

Oct 20

Training: Working With Journalists

This interactive, one-day training workshop will make you comfortable in dealing with reporters and confident pitching stories to them. Find out what makes journalists tick and how to work with them to get more — and better — coverage.

Oct 20

Webinar: How Analytics Can Help Grow Your PAC

With the wealth of information available today, PACs have a tremendous opportunity to learn about their donors, potential donors and the strategies that work. Knowing and understanding this information can have a big impact on your fundraising success.

Oct 20

October in the Midwest: A State Government Relations Workshop

Are you a public affairs professional working in the Midwest? If so, join us in Chicago to hear top political and government relations experts discuss key issues facing policymakers and policy shapers in the region.

Oct 25

Webinar: Cuba: An Update (Complimentary)

Join us to learn what has taken place within the last year, what those changes mean for both the public and private sectors and how your organization’s public affairs function could be affected.

Oct 26

Webinar: Grassroots in the States: Amplify Your Message

Looking to amplify your state advocacy message? Integrating grassroots with your state government relations plan can be a strong component of your overall strategy. More and more, organizations are looking to the states to get their grassroots voices heard. But with 50 states and hundreds of government bodies, where do you begin?

Oct 26

Webinar: Issues Management Across Geographic Borders

Critical to public affairs success is early identification, tracking, and management of public policy issues. Issues management (IM) is one of the best ways to make your public affairs work proactive, and to showcase the value of your function to the rest of the business. IM is even more crucial when your issues cross geographic borders.

Oct 26

Webinar: Managing Brexit from an HR Perspective (Complimentary for Members)

We’ll take a look at Brexit from a human resources viewpoint, including planning postings and worker relocation, proactive internal communication and what to expect over the next 12 months.

Oct 27

Webinar: Compliance: State-Level Laws and Recent Trends

Do you have sound compliance procedures in place? Do they minimize risk? Managing risk helps protect your organization’s reputation and revenue, so make sure you stay compliant and meet reporting deadlines. Our compliance experts will help you understand: state compliance trends and issues; lobbying laws at the state level, including recent key changes; how to comply with gift and pay-to-play rules; and what to watch for in the procurement process

Oct 27

PIN Halloween Happy Hour (Complimentary Event)

Join us for drinks, conversation and networking with fellow public affairs professionals. The event will include a cash bar—and all are welcome to attend!

Nov 1

Webinar: Snapchat for Advocacy 101

Snapchat is the fastest growing social network. As of July 2016, more than 200 million users were active on the platform and they were posting more than 400 million rapidly disappearing snaps every day. More than 50 members of Congress are on Snapchat. Are you?

Nov 3

Webinar: Using Infographics for Advocacy

Looking for a quick and effective way to share information about what your PAC and grassroots programs are accomplishing? Infographics may be the answer. These increasingly popular visual tools are easy to digest and can add an element of creativity and fun to your advocacy program.

Nov 9

Webinar: US Election Briefing: What to Expect from the New President’s Global Agenda (Complimentary)

The outcome of the U.S. presidential election will undoubtedly have repercussions on the global business environment, as well as international public affairs professionals. Join us for a post election briefing to discuss the implications of the president-elect’s foreign policy agenda, and how you can adjust your organization’s political and economic priorities to align with the new administration’s goals.

Nov 15

Political Transparency and Corporate Responsibility

Shareholder activism surrounding political involvement is at an all-time high, and employees and shareholders alike are expecting more transparency from companies.

Nov 15

Trends in CSR Reporting: Making It Worth the Effort

This program will share strategies for making your CSR report more than just a compulsory listing of information and metrics you’ve compiled. Rather, it can be a valuable tool for communicating with a broad array of stakeholders — from elected officials and activists to employees and the general public.

Nov 15

Webinar: Measuring and Communicating the Value of State Government Relations

Ensuring that your key internal stakeholders have a clear understanding of the value your state government relations efforts bring to your organization requires effective measurement and communication.

Nov 15

Webinar: International Crisis Communications and Reputation Management

No one wants a public affairs crisis to happen. However, when it does (and it usually will), it is critical to be prepared to manage the situation both internally and externally. Join our experts in global crisis communications and reputation management to hear their strategic advice.

Nov 16

How Strategic Communications Drives Public Affairs

In this two-hour program, we will examine the important role communications plays in your public affairs strategy and how to create an integrated and comprehensive public affairs plan. We will discuss how organizations structure their internal teams to streamline communications as they launch their advocacy campaigns.

Nov 16

Speechwriting for Public Affairs

This workshop will cover everything from the core elements of good speechwriting to the rhythm and movement of a great speech. Attendees will examine some of the top public affairs speeches throughout history and learn the intricacies of their rhetorical devices.

Nov 16

Webinar: Using Visual Storytelling for Advocacy (Complimentary)

Join our free webinar and learn how to harness the power of visual storytelling to convey your advocacy message to key stakeholders. The Council’s Sheree Anne Kelly will discuss success stories and share best practices for effective storytelling from the new Public Affairs Trend Lab.

Nov 17

Webinar: Understanding Post-Election and Inaugural Compliance

Wondering what your organization can — or should — do now that the election season is coming to a close? Looking to contribute to the inaugural committee, attendee inauguration events and make post-election contributions?

Nov 25

Training: EU Decision-Making Master Class: Ordinary Procedure, Trilogues and Comitology

Designed for EU public affairs professionals, this seminar will focus on the practical aspects of EU decision-making and what to expect legislatively (policy-wise and procedurally) between now and 2019.

Nov 30

Webinar: Global Stakeholder Engagement: A Case Study on Business-NGO Relations

The relationship between corporations and NGOs can be a sensitive one. However, cooperation between NGOs and businesses can lead to significant benefits for both parties — and even society as a whole.

Nov 30

European Digital Advocacy Summit 2016

Social media and online campaigns have become a vital part of the European advocacy arsenal. This one-day event will enable you to stay up-to-date with these and other digital trends and tools.

Dec 1

Methods for Tracking Lobbying Activities

The work of government relations practitioners can seem confusing to some internal audiences. As a result, many have no idea how much reporting and tracking is required by the Lobbying Disclosure Act (LDA). We’ll cover how leading companies are systematically tracking their lobbying efforts.

Dec 1

Webinar: Reporting Back to PAC Donors

What information are you sharing with your PAC community? Creating a plan to be open and transparent can help build trust with your donors and eligibles. More than just saying “thank you,” robust websites, newsletters, events and annual reports help to educate your donors on what’s at stake and why the PAC is important.

Dec 6

Webinar: State Legislative Monitoring: Ensuring Due Diligence

Keeping up with every issue that affects your organization — in each state and at every level of government — can be daunting. We can help you keep pace.

Dec 6

Creative Content for Advocacy

Attend this two-hour program to learn the basics of creative design and the best ways to work with designers or consultants to achieve your goals. We will discuss the powerful strategies and tools you can use to take make your messages both more visual and more effective.

Dec 6

Public Affairs Writing Workshop: Improve Your Policy Communications Skills

One of the most important skills a public affairs practitioner needs is the ability to effectively communicate a policy position to any group of stakeholders. Whether you’re writing an op-ed for a local newspaper; creating compelling, sponsored content for a Capitol Hill publication; or developing a persuasive advocacy email, we will enhance your communications skill set to help you craft the perfect public affairs message.

Dec 7

Webinar: Public Affairs in China

How has China progressed with its five-year plan in 2016 — and how will your global public affairs function be affected? This webinar will highlight key economic and social developments that should inform your public affairs strategy in China, which changes will have the most impact on foreign business and how to engage effectively with key stakeholders.

Dec 8

Webinar: Compliance: LDA v. IRS Filing Methods

Are your lobbying compliance filings raising red flags? Filing errors are one of the main reasons organizations get audited. By January 1, 2017, organizations must elect to file lobbying reports using either the LDA or the IRS method, and they must use that method for the entire calendar year. There are major differences between the two in what must be tracked and reported, so understanding these differences will help you easily prevent costly mistakes.

Dec 13

Webinar: Trans-Atlantic Trends (Complimentary)

Join us for a complimentary webinar on the latest trans-Atlantic trends and what they mean for your international public affairs function. Our presenters will discuss the challenges and opportunities public affairs professionals saw in 2016, and what you can expect in 2017.

Dec 13

Webinar: Social Listening: How to Catch an Issue Before It’s a Crisis

In this webinar, you will learn about the cutting-edge technologies that can help your organization not only listen to online conversations about key issues and public policy concerns, but also respond and communicate swiftly and successfully with the public, policymakers and the media.

Dec 14

Webinar: Public Affairs in Uncharted Territory

Your business’ growth prospects are likely shifting to new, emerging territories. Navigating public affairs in these less prominent, but rapidly growing markets can be a challenge.

Jan 8 - Jan 12

Public Affairs Institute

The annual Public Affairs Institute is the nation’s premier educational and career-building program for senior-level public affairs professionals. This year’s faculty includes the Honarable Tom Ridge, former Secretary of the Department of Homeland Security; Dr. Laura R. Olson, professor of political science at Clemson University; Jerry Michalski, technology writer and advisor; Amy Walter, national editor for The Cook Political Report; Jeffrey L. Fisher; professor, Stanford Law School; and Peter Slone, senior vice president of public affairs at McKesson. See the full brochure for details.

Jan 30 - Feb 2

The Advocacy Conference

The grassroots and advocacy profession is changing…and so are we. The Advocacy Conference is the evolution of the National Grassroots Conference, a reflection of the changing nature of grassroots, advocacy and government relations. The Advocacy Conference will feature advanced training and insights on three distinct but closely-related subject areas: Grassroots, Communications, and Engagement.

Mar 6 - Mar 9

National PAC Conference

As the country’s leading program designed specifically around the needs of PAC professionals, the National PAC Conference builds on its reputation of combining essential skills training with cutting-edge topics that address new objectives and strategies to deal with today’s challenges.