Mastering meetings with EU decision-makers: in-person & hybrid

Digital persuasion has become a must-have skill for public affairs professionals, especially as online advocacy has become the new norm — something that is likely to endure beyond the current crisis. More than just social media for lobbying, digital advocacy is a far broader discipline that includes messaging, email writing, thought leadership and online engagement, which are all integral if you want to shape public policy.

This training seminar from our Europe office will explore how to prepare for, and deliver, successful presentations to EU decision-makers, choosing between virtual / hybrid / in-person meetings, and how to use interactive tools and live discussions to maximum effect.

Topics covered include:

• Formats and concepts: video conference, webinar, webcast, blended training, others
• What’s the required level of interactivity (if any)
• Expectation management: signups, turnout, drop-off rates
• Webinar roles: speakers, moderators, technical staff, participants
• Pre-event emails/reminders: what to tell participants
• Slides: do’s and don’t-s (layout, animation, use of video)
• When to use live video feed and when to avoid it
• Preparing and delivering your pitch – virtually and in-person
• Audio best practices (VOIP, dial-in, microphone, soundproofing, multiple speakers)
• How to make a webinar interactive (whiteboard, open Q&A, polls, breakout rooms)
• When things go wrong: planning for the unexpected and emergency toolkit
• Recording and reusing/re-purposing the content