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Benchmarking & Consulting

Reach your public affairs goals

Elevate Your Public Affairs 

The Council’s strategic consulting and benchmarking services give you the tools to improve your public affairs activities, getting more impact from less time and fewer resources. The Council’s expertise spans strategic planning and measurement, internal and external communication, political action committees, stakeholder engagement, grassroots activation and mobilization and global public affairs.

Choose from our services below.

Our Services, Customized for You

Comparative Analysis

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We conduct comparative analyses for clients to assess their resources and activities against other organizations. This involves comparisons by industry, revenue and employee base of similar organizations, as well as assessments against “best in class” organizations through surveys, executive interviews and internal insights.

We draw from the State of Corporate Public Affairs Survey, PAC Benchmarking Reports and other Council studies.

Our comparative analysis report includes a detailed examination of findings and recommendations for improving your public affairs work and being more competitive.

Organizational Audit

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Our most comprehensive offering will help you reorganize your function for greater impact:

  • Organization audit
  • Comparative analysis
  • Executive interviews with PA and non-PA stakeholders exploring issues related to understanding of the function, integration of the organization’s strategic planning process, performance measurement and ability to create change in policy, regulatory and/or public perception change
  • 360-degree assessment of the function via surveys by internal and/or external stakeholders

Our findings come with a detailed set of strategic recommendations to move your function towards one that’s best-in-class. We will suggest specific plans and tactics for addressing your challenges and turning them into strengths.

As a final step, our staff will craft a presentation and facilitate a discussion with your key team members to explain how your public affairs function works – and how it could be improved.

Speaking to Your Stakeholders

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Call on us to speak to your senior management, public affairs team, PAC board, grassroots advocates or association members. We’ve keynoted at major conferences, facilitated at strategic planning retreats and spoken at global company events.

Customized Training

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Let us help you create a strategic plan, adapt to organizational changes or hone your skills with customized trainings. We work to understand your needs and can develop a training plan designed for the structure, strengths and growth opportunities of your team.

These best-practice trainings can range from one hour presentations and two- or three-hour interactive workshops to a year-long curriculum with a “class” once each quarter. Sessions are facilitated by Council staff experts who will provide public affairs insights, as well as create conversation and discussion, so that your team learns as much from each other as the material. Each session includes custom-tailored presentation decks and follow-up resources as needed.


Featured Event

The leading annual event for digital comms and advocacy professionals. Hear new strategies, and case studies for energizing grassroots and policy campaigns.

Washington, D.C. | June 10, 2024