Director of Content

### DIRECTOR OF CONTENT

Martha’s Table requires all team members and classroom volunteers to have completed a COVID-19 primary series and received one booster dose. Team members who are not yet eligible for a booster must submit proof of their booster vaccination within 2 months of receiving their final primary series dose or an original monovalent booster vaccine to [email protected].

Martha’s Table will consider waiving the vaccination requirement for:

– Team members who object in good faith and in writing, pursuant to procedures established by the City Administrator or his or her designee, that the employee’s vaccination would violate their sincerely held religious beliefs; and
– Team members who have obtained and submitted written certification from a physician or other licensed health professional who may order an immunization, that being vaccinated for COVID-19 is medically inadvisable because of the employee’s medical condition.

Team members who believe they qualify for either exemption must submit a request for a waiver along with appropriate documentation to support their request to [email protected].

Martha’s Table is an equal opportunity employer. Applicants who are unable to be vaccinated for religious or medical reasons should contact Human Resources ([email protected]) as soon as possible to engage in the interactive process and explore what, if any, reasonable accommodations Martha’s Table is able to offer.

### ABOUT MARTHA’S TABLE

At Martha’s Table (MT), we believe that every Washingtonian deserves the opportunity to thrive. For over forty years, we have worked to support strong children, strong families, and strong communities by increasing access to quality education, health and wellness, and family resources.

Together, we are “One MT.” This means we work across all three of our locations to support our shared mission. In all that we do, we exemplify our four core values of respect, compassion, teamwork, and accountability. These values — and our commitment to “white glove service” — guide how we engage with the communities we stand alongside and how we work together as a team. When you come to Martha’s Table — as a guest or as a team member — you are valued and you deserve our very best.

In order to be the best version of MT, we are deeply committed to equitable practices. We apply the principles of diversity, equity, and inclusion in providing programming and services; in creating our Board; in partnerships and procurement; and in hiring, training, and advancing our team members.

We invest in our team members’ personal and professional goals through our “STEP” program, which includes tuition for continuing education, certifications, and professional development; funding to unlock financially held transcripts; and flexible leave options.

### POSITION OVERVIEW

The Director of Content is responsible for the strategic creation of the vast majority of the written content used across all external MT communications channels, including but not limited to digital content and storytelling, email marketing, social media, website, and event/project support. The Director of Content leverages excellent writing skills, attention to detail, and ability to juggle multiple projects and deadlines to oversee the writing, editing, design, and production of the MT publications and marketing collateral across the organization. This position will create and oversee the editorial calendar. This role reports to the Deputy Chief of Communications and will manage the Brand & Marketing Manager as well as the Communications Coordinator/Specialist.

### POSITION DUTIES & RESPONSIBILITIES

– Develops and executes a strategic editorial calendar that advances MT’s mission and goals:
– Works with CDCO, Deputy Chief of Communications, senior team, and program leads to identify opportunities and conceive new ideas for prioritized content/communications.
– Writes, reviews, edits, and assigns engaging content for use across multiple communications platforms, including but not limited to MT’s website, marketing materials, impact reporting, email newsletters, talking points, speech writing, and more.
– Coordinates across programs to gather information needed for content/communications creation.
– Collaborates with graphic designers, multimedia producers, and other team members to develop visually compelling content in a timely manner.
– Inspires the team to try new ways of producing; find efficiencies in how we create content.
– Ensures content is timely, accurate, consistent, understandable, accessible and maintains the integrity of MT’s mission and messaging.
– Manages and enhances email marketing.
– Supervises the work, priorities, and deliverables of the Communications Coordinator/Specialist and the Brand & Marketing Manager, ensuring accuracy and consistency of tone and voice and that deadlines are met.
– Oversees social media strategy.
– Gathers and assesses data and market trends to better understand target audiences, inform marketing strategies, builds MT’s brand, drives engagement with programs, and increases revenue.
– Conducts research to gain in-depth knowledge of all target audiences and their preferred communication channels.
– Tracks and shares key measures for board, senior team, and program leads, such as: list growth, calls to action completed, campaign revenue (comparison to industry standards).
– Fosters a culture and system of constructive feedback, creative stimulation, and a safe space to try new ways of creating two-way conversations with our audiences.
– Creates surveys and other tools to deepen understanding of audiences so that we can better segment and refine our messaging.
– In coordination with the senior team, plays a key role in the development, strategic planning, service delivery, and management of the organization. Articulates and implements strategic vision of organization as a part of the senior team.
– Attends at least 2 anchor events annually.
– Performs other duties as assigned.
– Commitment to Martha’s Table’s mission and core values of compassion, respect, teamwork, and accountability.
– Embodies and serves as a model for “white glove service” and our organization’s core values.

### EXPERIENCE, KNOWLEDGE, AND SKILL REQUIREMENTS

– Exceptional marketing, writing, editing, and oral communications skills, with the ability to adapt communication style to various formats and target audiences.
– Experience creating and delivering authentic, engaging content across a range of digital and traditional media that expands our reach, deepens relationships, and drives action among our diverse audience.
– Proven experience in project management, including setting and managing project timelines, resources, and deliverables.
– Ability to manage individual workload while monitoring and guiding team workload to ensure on-time deliverables.
– Ability to work effectively under pressure, manage multiple priorities, build consensus, motivate staff, and meet deadlines.
– Ability to take initiative and contribute to new ideas required in a diverse, fast-paced, deadline-driven team environment.
– Demonstrate knowledge of and is savvy about current trends, strategies, and practices in marketing, audience development, and promotional initiatives to build relationships and engagement among our key audiences.
– Strong analytical, problem-solving, and decision-making skills. Creative, analytical thinker with a data-driven approach to evaluating marketing performance.
– Excellent communication and interpersonal skills, particularly the ability to work collaboratively, build relationships, and effectively manage multiple partner relationships across teams and organizations.
– Proven track record in list growth, driving action (donation, volunteering, attendance).
– Demonstrated entrepreneurial spirit, a history of taking initiative, and a strong sense of ownership.
– High energy, a keen sense of urgency, excellent communication skills, and a collaborative mindset.
– Proficiency in content management systems such as Constant Contact and WordPress and project management tools like Monday.com.
– Proficiency in advanced features of Microsoft Office products and the Google Suite with the use of virtual meeting tools such as Zoom and Google Meet to work collaboratively.
– Schedule flexibility and ability to meet expectations of occasional night and weekend responsibilities.
– Proficiency with analytical tools like Google Analytics, SEO optimization.

### EDUCATION AND TRAINING REQUIREMENTS

– Bachelor’s degree in marketing, business, communications, journalism, or a related field, plus 5 years of marketing experience (7+ years without Bachelor’s), preferably in a nonprofit or higher education setting.

### WORKING CONDITIONS

– **Vision:** Ability to read small print and view a computer screen for prolonged periods.
– **Hearing:** Ability to tolerate exposure to noisy conditions.
– **Speech:** Ability to be understood in face-to-face communications, to speak with a level of proficiency and volume to be understood over a telephone or computer.
– **Upper Body Mobility:** Ability to use hands to grasp and manipulate small objects; manipulate fingers, twist and bend at wrist and elbow; extend arms to reach outward and upward; use hands and arms to lift objects; turn, raise, and lower head.
– **Strength:** Ability to lift, push, pull and/or carry objects which weigh as much as 20 pounds.
– **Environmental Requirements:** Ability to encounter constant work interruptions; work cooperatively with others; work independently; work indoors.
– **Mental Requirements:** Ability to read, write, understand, interpret and apply information at a moderately complex level essential for successful job performance; math skills at a high school proficiency level; judgment and the ability to process information quickly; learn quickly and follow verbal procedures and standards; give verbal instruction; rank tasks in order of importance; copy, compare, compile and coordinate information and records. Understand how to manage stress.
– **Remote Work Requirements:** 50% in office; 50% remote. Flexibility to work nights and weekends as needed (e.g., for anchor events).
– **Additional Work Conditions & Physical Abilities:** Ability to be flexible and adapt as needed between various in-person working environments. The walking and standing components are primarily related to occasional meetings and interviews with key stakeholders. Driving/commuting is sometimes also necessary for partner or community meetings/events. While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb stairs; balance; stoop; kneel; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

This position requires the completion of a satisfactory background check. Martha’s Table provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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