Location: New York, NY
Date Posted: 02/05/2025
Burson: A Global Communications Leader
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies, and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
The Role
Technology continues to re-write the rules and change the world — and the stakes have never been higher. Want to be on the front lines, shaping the narrative for the companies and innovations that matter? As a teammate in the Technology practice at Burson, the world’s largest communications agency, you’ll work with industry titans, global technology leaders, challenger brands, and disruptive startups, crafting stories that resonate, inspire, and drive real impact. We’re not about press releases and blogs; we’re about building reputations that stand the test of time. If you’re obsessed with all things tech, love a good challenge, and want to be part of a growing, curious, and collaborative team, Burson’s U.S. Technology practice is the place for you!
As a Vice President on our growing U.S. Technology team, you’ll play a key role in crafting and executing impactful reputation communications strategies and programs for both established and challenger brands.
We’re looking for a strategic and creative individual with a deep understanding of the technology landscape and a passion for media relations. If you’re a team player who thrives in a fast-paced environment and is eager to take ownership of client work, this is the opportunity for you!
The Work
- Provide senior communications counsel to clients, generate new business opportunities, and manage significant client mandates.
- Work in an integrated, multi-team environment, playing different roles depending on the client mandate and expertise required.
- Develop and implement integrated communications strategies, including media relations, thought leadership, and product launches, in collaboration with account leads and specialists.
- Maintain awareness of current affairs, industry issues, marketing objectives, technologies, and products of your clients.
- Identify opportunities for client growth while fostering curiosity within your teams to explore new possibilities.
- Cultivate and manage relationships with key media contacts and influencers in the technology industry, securing impactful coverage and advocacy for clients.
- Supervise junior team members, providing guidance and mentorship to support their professional development.
- Oversee and contribute to the development of high-quality written content, showcasing strong writing and storytelling skills.
You’re Our Ideal Candidate If You:
- Live and breathe tech, with a passion for B2B or B2C technology and a curiosity for the latest trends and innovations.
- Thrive as a leader, inspiring teams, delegating effectively, and fostering a positive work environment.
- Have a strategic mind, capable of analyzing complex challenges, identifying opportunities, and developing creative solutions.
- Are a master storyteller, crafting compelling narratives that resonate with diverse audiences.
- Excel in a fast-paced environment, juggling multiple projects while delivering exceptional results.
- Are a humble learner, always eager to develop and grow within a dynamic team.
- Work well with global teams, collaborating with colleagues and clients across different offices and time zones.
- Enjoy working hard while being part of a fun, supportive, and high-performing team.
Experience That Contributes to Success
- 10-12 years of experience in tech PR.
- Hands-on experience with clients in at least two of these sectors: AI, enterprise/B2B software, or early-stage companies and venture capital.
- A track record with integrated, 360-degree campaigns in the B2B space.
- Past experience with industry verticals and customer success storytelling.
- Experience managing company-owned events and tech industry events.
- Leadership in large-scale campaigns with the ability to inspire teams.
- Established relationships with business and tech media contacts and industry influencers.
- Desire to work in a diverse and inclusive organization, actively participating in culture initiatives and training opportunities.
You Belong at Burson
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include:
- Professional development opportunities
- Mentorship programs with industry leaders
- Tuition reimbursement for continued learning
- A vibrant and inclusive company culture fostering collaboration and innovation
- Competitive packages designed to reward and retain top talent
We invest in our people because we believe their success is our success.
Compensation & Benefits
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility, and qualifications. We offer a competitive benefits package; for more details, visit WPP Benefits.
Our careers page is designed to be accessible to everyone. If you need specific accommodations during the application process, feel free to reach out to us at [email protected]. Please note that this email is for applicants needing special assistance, so we may not be able to reply to other inquiries.
About Burson
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best—creativity and communications—require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all races, ethnicities, religions, abilities, sexual orientations, and gender identities. Without that, we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
As an Equal Opportunity Employer, Burson does not discriminate against applicants or employees based on race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry.
For more information, visit www.bursonglobal.com.
Application Process
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