Social Media Manager (Freelance or Full Time Available)

Social Media Manager – Freelance or Full-Time

Cashman & Associates, an award-winning full-service communications and marketing firm, is seeking a freelance or full-time Social Media Manager. If you are enthusiastic, driven, creative, and crave the non-stop world of social media, we would love to hear from you!

Requirements:

• Minimum of 3 years of demonstrated social media marketing experience with a proven ability to manage up to 6 brand accounts at a time.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Working knowledge of social media advertising best practices including Facebook Business Manager.
• Must submit links to at least three (3) client social media profiles currently managed OR three (3) examples/case studies of past client profiles with notes on key performance metrics.

Knowledge, Skills, Abilities:

• Comprehensive understanding of consumer/lifestyle marketing and the role of social media in the industry.
• Experience producing content for social media, with channel-specific knowledge (Facebook, Twitter, Instagram, TikTok, YouTube, etc.).
• Proven experience building online audiences.
• Experience in B2C social media marketing (B2B a plus) with examples of successful campaigns that increased followers and engagement.
• Budget management, cross-platform spending, and post-campaign expenditure reporting experience.
• Expertise with Facebook ads and Facebook Business Manager.
• Excellent communicator and creative thinker, able to use both data and intuition for decisions.
• Ability to analyze data and suggest actionable insights.
• Strong written and verbal communication skills with follow-through capability.
• Comfortable communicating with senior leadership and C-suite executives.
• Exceptional writing and editing skills.
• Flexible, proactive, positive, and a self-starter.
• Ability to proofread and mentor junior team members on best practices.
• Excellent organizational skills and multitasking ability.
• Strategic thinker with execution skills and deadline accountability.
• Willingness to work evenings, weekends, and travel for events.
• Adobe Creative Suite proficiency; photo and video editing a plus.
• Photography experience and original creative content skills.
• Knowledge of Sprout Social required.
• Ability to produce live, on-brand content (Instagram Stories, Facebook Live, etc.).
• Experience planning and producing client photoshoots.

Social Media Manager Responsibilities:

• Collaborate with content creators to execute strategy for 4–5 clients.
• Produce monthly or quarterly content calendars for multiple clients.
• Create strategic content for all social platforms (copywriting, imagery, etc.).
• Develop, monitor, and optimize social media ad campaigns.
• Forecast and execute cross-network promotions and campaigns.
• Monitor analytics and deliver optimization recommendations to meet KPIs.
• Provide regular performance updates to supervisors and clients.
• Respond to client emails and requests promptly and accurately.
• Manage the agency’s social platforms with a mix of client and lifestyle content.
• Work with account executives to align social strategy with overall PR/marketing.
• Respond to Facebook, Twitter, and Instagram messages promptly and personally.
• Maintain appropriate brand voice and visual identity per account.
• Plan cohesive Instagram grids with consistent visual themes.
• Stay updated on social media trends and research new opportunities.
• Maintain relationships with key regional social influencers for each client.

Salary, Employee Development, Incentives & Perks:

• Flexible work environment; remote and/or hybrid options.
• Full benefits package after 90 days of full-time employment, including:
  • 100% health insurance (Independence Blue Cross)
  • 401(k), eligible after 1 year
  • 15+ PTO days plus at least 10 paid holidays
  • Flex and comp time as needed
  • Annual cost-of-living increase up to 7%, based on performance
  • Performance-based commissions and bonuses
  • Professional growth plans after 1 year
  • Employer-paid continuing education opportunities
  • Quarterly team-building events
  • Additional lifestyle perks

To Apply:

Email your resume, content portfolio, references, cover letter, and salary requirements to [email protected]. No phone calls, please.