Media & Public Relations Strategist

Description

We’re strong, innovative, and growing. In a company with such a long and storied history, this may be the most exciting and important time to be a part of Northwestern Mutual.

We invest in our people. We provide opportunities for employees to grow themselves, their careers, and in turn, our business.

We care. We make a positive difference in our communities. Nationally, thousands have benefitted from our support of research and programs to fight childhood cancer. Each year, our Foundation, employees, and financial representatives donate time, talent, and financial support to causes they’re passionate about.

Summary

Develops and manages external communication programs, initiatives, and campaigns that support Northwestern Mutual’s marketing and communications priorities and business outcomes.

Primary Duties & Responsibilities

Develops and executes communication strategies and tactics to elevate the reputation of Northwestern Mutual and its financial advisors and offices.

Leads all elements of media relations efforts in key geographic markets, including cultivating relationships with media, messaging development, media training, organizing press conferences, etc.

Provides PR counsel to business partners and agency partners.

Builds external understanding and support of Northwestern Mutual’s planning approach through media relations in local, regional, trade, and national media.

Drives thought leadership content development and related social media strategy and execution at the local market level.

Works in close collaboration with marketing and communications teammates to deliver content across audiences.

Qualifications

At least six years of dynamic experience in professional communication, public relations, organizational communication, marketing, training, or related communication field.

Bachelor’s degree in communication, journalism, public relations, marketing, or social sciences.

Emphasis on specialized knowledge of public relations, media relations, and issues management.

Experience in corporate financial communications and/or retail investment products communications.

Proactive professional with the ability to build rapport with business partners and colleagues, provide counsel, and develop productive working relationships at all levels.

Versatility to learn about and work with a variety of business areas and topics.

Demonstrates exceptional presentation, writing, and analytical skills, including experience writing strategic plans and detailed message materials (press materials, talking points, etc.).

Excellent interpersonal skills and the ability to manage relationships and communicate effectively by phone, email, and in person.

Ability to listen to, engage, and influence business partners throughout the company; synthesize and relate complex information; analyze problems and opportunities; and develop and drive external communication strategies and tactics.

Ability to counsel business partners in the appropriate use of communication strategies and tactics to inform and influence target audiences (e.g., clients, prospects, key influencers, financial representatives, employees, and other partners or stakeholders).

Solid experience using digital and social media as a lead element and experience in providing direction for content creation.

Displays strong results in both national and regional media relations.

Strong understanding of PR metrics and analysis.

Ability to work with and guide PR firms; able to work with and lead teams and others virtually in regional markets throughout the country.

Embodies polished organizational, decision-making, and problem-solving skills.

Benefits

Great pay package, 401(k), company-sponsored retirement plan, educational assistance, performance-based incentive pay, medical, dental, and vision insurance, parental leave, caregiver time off… and more.

Compensation Range

Pay Range – Start: $64,820.00
Pay Range – End: $120,380.00

Geographic Specific Pay Structure:

185 – Structure 110: $71,330.00 – $132,470.00

185 – Structure 115: $74,550.00 – $138,450.00

We believe in fairness and transparency. That’s why we share the salary range for most of our roles. However, final salaries are based on a number of factors, including the skills and experience of the candidate, the current market, location of the candidate, and other factors uncovered in the hiring process.

The standard pay structure is listed, but if you’re living in California, New York City, or another eligible location, geographic-specific pay structures, compensation, and benefits could be applicable. Click here to learn more.

Grow Your Career

Grow your career with a best-in-class company that puts our clients’ interests at the center of all we do. Get started now!

Northwestern Mutual is an equal opportunity employer who welcomes and encourages diversity in the workforce. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership, and continue to focus on meeting and exceeding business and personal objectives.

Find Your Future

We’re excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and our commitment to a culture of belonging.

Learn more here