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Understanding Artificial Intelligence

AI For Public Affairs

AI Essentials for Public Affairs Professionals

Prompt Engineering

Prompt engineering is the practice of crafting clear instructions for AI tools so they produce useful, accurate outputs. For public affairs professionals, it means guiding AI with context, audience, and goals to generate policy briefs, stakeholder messages, research summaries, and event content efficiently, improving productivity while maintaining strategic clarity and control over communications.

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Context Engineering

Context engineering is the practice of giving AI the right background information so it produces relevant, accurate outputs. For public affairs professionals, this means providing policy context, stakeholder details, timelines, and objectives so the AI understands the environment and delivers briefings, messages, and analysis aligned with real-world political and organisational dynamics.

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Large Language Model

A large language model is an AI system trained on vast amounts of text to understand and generate human-like language. For public affairs professionals, it means faster research, drafting, and analysis across policy, media, and stakeholder communications, while requiring careful oversight to ensure accuracy, confidentiality, and alignment with organisational strategy and messaging.

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Automated Workflows

Automated workflows are systems that use digital tools to complete routine tasks with minimal manual input. For public affairs professionals, they streamline monitoring, reporting, stakeholder outreach, and event coordination by connecting tools and triggers, saving time, improving consistency, and allowing teams to focus on strategy, relationships, and higher-value policy work.

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Agentic AI and Automated Workflows

Agentic AI and automation refer to AI systems that can plan, decide, and execute multi-step tasks with minimal supervision. For public affairs professionals, this means AI that can monitor policy developments, draft briefings, coordinate outreach, and update reports automatically, improving efficiency while requiring human oversight to ensure accuracy, ethics, and strategic alignment.

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AI Agents

AI agents are systems that can independently perform tasks, make decisions, and interact with tools based on goals you set. For public affairs professionals, agents can monitor policy developments, draft briefings, schedule outreach, and compile reports, acting like digital assistants that increase efficiency while still requiring human oversight for strategy and accuracy.

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Generative AI

Generative AI, excluding large language models (LLM’s), refers to AI systems that create images, audio, video, data visualisations, or simulations rather than text. For public affairs professionals, this supports visual explainers, campaign assets, scenario modelling, and multimedia communications, helping teams present complex policy issues clearly while still requiring human judgement and factual oversight.

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Claude LLM (Advanced AI Assistant)

Claude, developed by Anthropic, is widely known for handling very long documents, careful reasoning, and a strong focus on safety and alignment. Many users find it particularly effective for analysing lengthy policy papers, reports, and complex briefings where nuance and context matter.

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ChatGPT LLM (Advanced AI Assistant)

ChatGPT, developed by OpenAI, is known for versatility, speed, and strong performance across a wide range of tasks such as drafting, brainstorming, research, coding, and automation workflows. It integrates with many tools and supports custom instructions, making it useful for building repeatable processes, content systems, and day-to-day productivity support for public affairs teams.

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This GPT is designed to help public affairs professionals track, filter, and understand policy and regulatory developments—using your definition of what sources are credible.

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