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Webinar
21 June
16:00 - 17:00 CEST (Brussels)
10am - 11 EDT (Washington, D.C.)
16:00 - 17:00 CEST (Brussels)
10am - 11 EDT (Washington, D.C.)
Gain insight into how the International Copper Association (ICA) built their first global reputation campaign and how they continue to develop their brand.
Featured Topic & Speakers
In this webinar, Nicole Witoslawski of the International Copper Association (ICA) will describe their successful approach to reputation building and management. Topics covered will include:
- How an international trade association tackles issues of reputation management
- Selecting key stakeholders and objectives for a campaign
- Channels used to improve the image and perceptions of both ICA and copper
- Coordinating a campaign, messages, resources and staff across diverse markets
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Nicole Witoslawski
Senior Public Affairs Manager
International Copper Association
Register
REGISTRATION CLOSED
Public Affairs Council Members: Free
Non-members: $125
Price excludes VAT @ 21%
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