European Digital Advocacy Summit 2018

8:30 Networking breakfast

9:00 Keynote: Strategic communications in the age of bots, fake news and mistrust
Recent developments in social media have dramatically changed the public affairs arena online. While trust in our institutions continues to decline, organizations must establish themselves as credible online actors. When digital misinformation spreads rapidly and bots continue to sow discord, is your organization prepared? Hear from an EU communication’s leader on how organizations can protect their reputation, establish their credibility and effectively engage online with key stakeholders in the age of digital distrust.

9:30 Fireside chat: Digital advocacy trends: privacy, social media, KPIs
The digital landscape is constantly changing, and organizations must demonstrate return on their investments. Join us to hear from an expert panel on how to stay compliant with GDPR, leverage new advancements in social media, and track the right metrics. This session is designed to keep you updated and provide you with the tools to make your case in front of executives and leaders, so that digital has a seat at the table.

10:30 Networking break

10:50 Lobbying? There’s an app for that! (social listening, grassroots, issue tracking)
Whether you need to bring together supporters for a campaign, analyze the sentiment around your policy issue, or track legislation across borders, online tools can help. Communications, advocacy, and government relations professionals can now utilize a range of digital tools that can be of great assistance in improving these important functions. Join us for presentations that will provide a blueprint on how to leverage government relations tools to improve your output and deliver results.

12:15 Networking lunch

13:30 Practical thought leadership through integrated comms
It’s a term we hear every week, but what exactly is thought leadership? A successful thought leadership campaign resonates with a key community, and while it may not persuade everyone to agree with you, it convinces others that you’ve earned a seat at the table. Join us to learn the core tenets of thought leadership and what defines an organization as a thought leader.

14:30 Networking break

14:45 Case studies: Using digital for offline advocacy (videos, campaigns, best practices)
Digital ads, social media, video campaigns, fly-ins, media relations. There are many campaign strategies organizations can leverage to get their issues noticed. But how can your organization leverage traditional and online advocacy efforts to really move the needle? Hear how organizations have used multiple platforms to successfully move their policy positions forward.

16:00 Adjourn