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The Indoor Generation video:
This webinar was produced by the Public Affairs Council and conducted by Lisbeth Meng Collignon and Ingrid Reumert of VELUX. It took place on 3 December 2018.
Webinar contents:
| 00:00 | Introductions | |
| 02:56 | About VELUX | |
| Setting the scene: | ||
| 04:53 | The problem | |
| 08:00 | VELUX’S challenge | |
| Meeting the challenge: | ||
| 10:41 | Healthy Homes Barometer | |
| 20:10 | The 4 ‘P’s | |
| 22:25 | Sustainable Buildings (real life examples) | |
| 24:23 | The Indoor Generation: the concept | |
| 26:50 | Pause webinar and watch the Indoor Generation video | |
| 27:23 | Marketing the IG campaign | |
| 29:19 | Connecting the commercial message with the public affairs message | |
| 32:30 | Q & A | |
| 37:40 | Application to public affairs objectives | |
| 41:22 | Q & A | |
| 44:58 | What did we do differently? | |
| 46:05 | Results | |
| 47:23 | Key criteria for success | |
| 48:38 | Q & A | |
| 56:14 | Public affairs achievements | |
| 58:17 | Thought leadership | |
View the recording of the webinar below: