Training Workshop: Intelligence Gathering and Data Mining for EU Lobbying

The more you know, the more you can control. Incorporating technology driven intelligence gathering into your public affairs practices represents the foundation to a successful public affairs strategy. The current EU information environment is characterized by an overload of information, accelerated communication, as well as new media platforms and technology.

Knowledge is power. At the same time, quality of information is becoming harder to determine and quantity of information is increasing exponentially. Consumption of information requires specific strategies and computer assistance to ensure it is filtered and packaged effectively. To remain competitive in the ‘Brussels Bubble’, organizations need to update and optimize the collection, analysis and use of intelligence, and translate it into persuasive messages and impactful activities.

This two-part workshop takes your intelligence strategy to the next level and will enable you to craft more impactful and information-driven public affairs campaigns.

During the sessions we will discuss:

• the purpose of intelligence gathering, and how it forms the pillar of your campaign,
• best practice in collection, processing and analysis of data,
• the translation of intelligence analysis into public affairs strategy.

Paul Shotton brings expertise from ten-years working with European civil society, umbrella organizations and blue-chip companies designing and implementing European advocacy campaigns and lobbying actions. This is complemented by ten-years in academia teaching courses on European Affairs and European Public Affairs combined with research on interest group influence. Most recently Paul has spent several years leading large teaching teams (70+ staff).