Laura Horsley

Laura Horsley is the vice president of strategic communications and marketing for the Council. In this role, she serves as the Council’s senior communications and marketing strategist, overseeing the integration of communications, marketing, events, and digital functions to strengthen the brand, deepen member engagement, and expand visibility across audiences. Laura has led highly successful rebrands and expanded visibility through significant growth in media coverage and research. She helped lead the Council’s transformation plan in 2025.

Before coming to the Council, Laura was vice president of communications and marketing for the American Society of Interior Designers (ASID), where she oversaw marketing, branding, and communications strategy and programming. During her time at ASID, she helped grow the Society’s traditional and social media coverage across all channels, and led publishing and advertising initiatives that resulted in significant revenue increases in both online and print publications.

Prior to that, Laura held leadership roles for trade associations representing commercial real estate and travel to the U.S. She received her Master of Fine Arts and Bachelor of Arts degrees in English from George Mason University.

A Washington, D.C. area native, Laura spends her free time traveling, cycling the local trails and paths, and catching a Capitals or Nationals game whenever possible.