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Business and Financial Fundamentals for Public Affairs

Virtual Workshop

Business and Financial Fundamentals for Public Affairs

November 14, 2024
1:30 a.m.−3:45 p.m. ET

It’s important that public affairs professionals understand their company’s business and financial landscape. This workshop will explain how certain financial terms are evaluated, how different business units are measured and how to read financial reports. In addition, attendees will learn to translate legislative and regulatory wins into dollars and cents.

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In this workshop, you’ll gain insight into:

    • Defining key business, accounting and market metrics
    • Putting government relations success into financial metrics
    • A breakdown of the quarterly and annual reports you read and may contribute to
    • How to articulate investor and business information to shareholders, customers, clients and other outside group

1:30 p.m.

What’s Happening in the Business Cycle

This year business issues topped headlines with news on interest rates, mergers and acquisitions, sanctions, trade, and labor developments, just to name a few. In this session, you’ll discover how to make sense of past economic and regulatory trends, what’s currently moving markets and what may be on the horizon for the economy next year.

2:30 p.m.

Break

2:45 p.m.

Corporate and Financial Communication Best Practices

Part of understanding your company’s public affairs strategy is understanding its business outcomes and year-over-year market performance.

You’ll gain insight into:

  • How some key business, accounting and market metrics are defined
  • What kinds of reports you should read and data you should track
  • How to communicate financial and business information to stakeholders and external audiences

3:45 p.m.

Adjourn

Speakers coming soon

This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.

* Qualifies for 2.25 CAE Credits through ASAE.
For more information contact [email protected]

Register

Membership Plus: FREE
Members: $289
Non-Members: $399

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Questions

alex donovan

Alex Donovan
Manager, Public Affairs & Policy Communications
202.787.5978 | [email protected]