#BRUSSELSFORUM22
29 September 2022
8:30 - 16:00 CET (Brussels)
In-person conference
8:30 - 16:00 CET (Brussels)
In-person conference
Businesses and governments operate in an uncertain and rapidly changing landscape. Faced with increasingly complex and multifaceted issues, from a global pandemic to international conflicts, climate-related risks and global economic crises, public affairs leaders need to work harder to manage their public affairs function, protect their company’s reputation and deliver on public and government expectations.
Join your peers in this year’s in-person Brussels Forum to participate in panel discussions, networking and workshops on some of the key issues that are defining the Public Affairs landscape today.
Featured Topics
The past few years have been witness to events that have fundamentally impacted the way governments and companies engage with their societies – from the COVID-19 pandemic to climate-related uncertainty, threats to globalisation and economic growth, and military conflict.
How can public affairs leaders help their organisations navigate this uncertain landscape, manage reputational risks and lead their teams to successful outcomes?
Building on the success of previous summits, the Public Affairs Council will bring together 100+ corporate leaders, senior-level government officials, public affairs executives and engaging speakers to discuss management approaches and strategies to discuss topics such as:
- Leadership in uncertain times – How business and governments can work together
- Aligning purpose, goals and priorities in business and in public affairs
- Managing global risk – Strategies, tactics and tips for public affairs leaders
- Leadership in public affairs – Transatlantic perspectives
- Communicating with stakeholders in uncertain times
The conference will take place in-person in Brussels and will feature strategic discussions, networking and tactical workshops that will provide participants with unique insights, tips and practical examples of how good ideas have been translating into successful public affairs campaigns.
Confirmed speakers
Jüri Laas
Spokesperson for European Parliament President
European Parliament
Susan Danger
CEO
AmCham EU
Marcel Halma
Vice President Government Affairs & Country Management Europe & Asia
Solvay
Jessica Johnson
Communications & Advocacy Director
Nucleareurope
Claudia Stuckmann-Invernizzi
Head of Public Affairs, Retail & Food Chain Outreach, International Operations
Zoetis
Doug Pinkham
President
Public Affairs Council
Maria Linkova-Nijs
Communications Director
Cefic (European Chemical Industry Council)
Victoria Main
CEO
SEC Newgate EU
Claudia Selli
Vice President, European Union Government Affairs and Head of the Brussels’ Office, International External and Regulatory Affairs, AT&T
Ilse Veldman
Director Global Public Affair
Ahold Delhaize
Agenda
08:30 – 09:00 Arrival, orientation and networking
09:00 – 10:00 | Session 1
Navigating uncertain times – How is Europe managing today’s global challenges?
Our society is confronted with growing challenges that fundamentally impact the way governments and companies engage with citizens and consumers – from the COVID-19 pandemic to sustainability, climate change, threats to globalization and international conflict. How is the European Union managing today’s global challenges, and how can it work together with businesses to navigate these uncertain times
10:00 – 10:30 Networking break
10:30 – 11:30 | Session 2
Common challenges, common solutions? – Transatlantic perspectives on leadership
The challenges facing companies on both sides of the Atlantic are global and unprecedented. What is the role that business and public affairs leaders can play in helping their companies navigate turbulent times and shape business response to rising public expectations? What are some of the best ideas that European and American companies and teams can share and learn from each other?
11:30 – 11:45 Networking break
11:45 – 12:45 | Session 3
Leadership in Business and Public Affairs – Aligning purpose, goals and priorities
Global uncertainty and unprecedented challenges mean that public affairs leaders and their teams in Europe – and beyond – are moving in uncharted territory. How is the public affairs function adapting to this new landscape? Is it more important than ever in helping organizations and business leaders identify and manage emerging and complex issues? How can public affairs leaders align public affairs goals with business goals and communicate the impact of their work?
12:45 – 13:45 Lunch break & Networking
13:45 – 14:45 | Workshop session 1
Managing global reputational and political risks
In order to act strategically, public affairs leaders need to have a keen understanding of how political, social and economic risks impact their organization. This session will explore:
- What are some of the main reputational and political risks impacting global businesses today?
- How can public affairs teams measure and communicate internally the impact of global risks and their role in mitigating them?
- How can global public affairs leaders anticipate risks and incorporate threats into their strategic planning?
14:45 – 15:00 | Networking break
15:00 – 16:00 | Workshop session 2
Communicating during uncertain times – Strategies, tactics and ideas to manage ambiguity in a global arena
In this session, we discuss the challenges of communicating (internally and externally) in a context of uncertainty. Join this session to gain more insights into:
- How can companies engage effectively with multiple stakeholders and communicate risk in turbulent times?
- The difference between crises and controversies, and why it matters for your communication strategy
- Communication strategies, tactics and ideas that teams can use to help their organizations address and mitigate global risks
16:00 | Networking cocktail & Adjourn
This agenda is indicative and subject to change.
Sponsors
With special thanks to our premium sponsors:
Quorum is public affairs software that helps you work smarter and move faster by providing one place to map, track, change, and report on your organisation’s policy landscape. Quorum is a one-stop-shop for stakeholder engagement, issues management, monitoring, and reporting in the EU and globally. Thousands of public affairs professionals use Quorum for their work in the European Union, Congress, all 50 state legislatures, and major global markets. Learn why Quorum is best in class at www.quorumeu.com.
FiscalNote is the leading technology provider of global policy and market intelligence. Our EU legislative and regulatory intelligence solution delivers human analysis from our team on-the-ground in Brussels to help our customers not only respond to, but anticipate changes in EU policy. For more information on our EU solutions, visit FiscalNote.eu
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1655824192905{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Venue:
Renaissance Brussels Hotel
Rue du Parnasse 19
1050
Brussels
Sponsorship Opportunities
Sponsoring the Public Affairs Council’s Brussels Forum is an excellent way to connect with public affairs and industry experts, as well as EU officials. More than 100 EU advocacy and regulatory affairs professionals will be in attendance to share their insights and hear from industry thought leaders about the issues facing the profession today.
Is your organization interested in partnering with the Public Affairs Council as an event sponsor?
Contact us at [email protected]