Communication for Public Affairs – Strategy, planning and digital tools

During the workshop we will cover:

• Best strategies to execute an effective digital advocacy campaign
• What you need to begin digital advocacy efforts from the ground-up
• Trends, tools, and tactics of utmost importance to the success of digital advocacy and outreach

As advocacy and public affairs professionals, it’s important that we consider how digital tools, social media, and online platforms allow organizations to raise awareness around policy issues, gain new supporters and build support for public policy initiatives.

Questions that will be discussed include:

• How to create a step-by-step digital advocacy plan
• Creating a content calendar and memorable messages
• Outreach to policy makers: practical ideas