Virtual Workshop: Email Writing for Advocacy

Digital persuasion has become must-have knowledge for public affairs professionals, especially as online advocacy has become the new norm — something that is likely to endure beyond the current crisis. More than just social media for lobbying, digital advocacy is a far broader discipline that includes messaging, email writing, thought leadership and online engagement, which are all integral if you want to shape public policy.

This online workshop from our Europe office will cover the email writing aspect in detail, using interactive engagement tools and live discussions with participants.

Topics covered include:

• How to craft a corporate/association/policy newsletter that gets read
• Advocacy emails to EU officials and stakeholders:
  • The subject line
  • Finding a ‘hook’ to get them interested
  • Making it concrete, credible and short
  • Formatting and layout for easy processing
• Speaker, event and meeting requests that get a positive response
  • A step-by-step template you can use
  • Building blocks of an outreach email
  • Bad and good examples
• Replying to a challenging message: a 7-step approach
  • How to neutralize a controversial exchange
  • Turning your correspondent into an ally
  • Case study and templates to use

A certificate of training is available to participants, upon request.