Brussels Study Tour

20 Feb, 2019

Brussels Study Tour

16 & 17 May 2019

The Brussels study tour is a unique opportunity for public affairs senior executives to have a first-hand immersive experience in the European Union’s public affairs, advocacy and lobby environment right before the May 2019 European Parliamentary elections.


Day 1

9:00 Welcome and Intro

andras baneth

András Baneth
Managing Director, European Office
Public Affairs Council

9:30 Overview of key EU institutions & agencies

  • European Commission, European Parliament, Council of Ministers
  • EU agencies, advisory, financial and consultative EU institutions
  • How to lobby EU institutions: transparency, ethics and tips

João Sousa
Manager, European Office
Public Affairs Council

andras baneth

András Baneth
Managing Director, European Office
Public Affairs Council

10:45 Coffee & networking break

11:00 EU public affairs in practice: salaries, agencies, elections and trends [panel discussion]

  • Discussion with senior EU public affairs professionals
  • Navigating the EU legal and administrative procedures, incl. “comitology”
  • Brussels recruitment trends
  • What works and what doesn’t in the EU context
andras baneth

András Baneth
Managing Director, European Office
Public Affairs Council


James Stevens
Rud Pedersen Public Affairs


Mark Dober
Managing Director, Brussels
Ellwood Atfield

12:30 Lunch at Poivre et Sel with guest speaker


Nicholas Aiossa
Interim Director
Transparency International EU Office

14:00 Guided visit to, and presentation of the European Parliament by a senior official / political advisor

  • How does the European Parliament work, and how to influence MEPs?
  • An insider’s perspective on context, trends and scenarios for the May 2019 elections

Adam Mouchtar
Managing Director, EU40;
Special political, strategical and communication advisor to three Members of the European Parliament;
Director, EU Affairs Office Brussels,
The Inter-University Center for Terrorism Studies

Hugo Cordova

Hugo Cordova
Policy advisor at the ITRE (Industry, Trade, Research) Committee Secretariat;
Coordinator of the European Parliament’s STOA (Science and Technology Advice) working group

16:30 How trade associations represent their members’ interests

  • AmchamEU’s award-winning European advocacy

Stefano Marmo
Associate Policy Manager
AmCham EU

17:30 Break

19:30 Dinner at Meet & Meat with guest speaker

Brussels Belgium 2017 Iverna Mc Gowan

Iverna McGowan
Co-founder, Zentrix Consulting
Former Head of EU Advocacy at
Amnesty International

21:30 End of day 1

Day 2

9:10 EP elections and their implication for European lobbying


Doru Frantescu
Co-founder and CEO
VoteWatch Europe

10:15 Accessing EU funds: research funds and other opportunities for corporations

  • Forms of funding available for research, regional projects, staff training, relocation
  • Understanding EU project lifecycles, financing methods and timelines

Ruth Estrada
Schuman Associates

11:30 Visit to the European Commission – Cabinet of Vice President Šefčovič

  • The European Commission’s importance in shaping technical files
  • How discussions with industry and other stakeholders are channeled into policy-making
  • If time allows, participants could attend the EC Midday press briefing (around 12:00)

Adalbert Jahnz
Member of Cabinet of Vice-President M. Šefčovič
European Commission

12:45 Lunch with a senior PA executive

  • Challenges & opportunities of interest representation in Brussels
  • The importance of alliances and coalition building
  • The EU and international businesses — partners or adversaries?

Aaron McLoughlin
Executive Director,
Public Affairs, Sustainability,
European Chemical Industry Council – Cefic

14:30 Final Q&A session and conclusions

15:30 Reception at PAC’s European office and end of the study tour

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