Brussels Study Tour 2023

12 Dec, 2022

Brussels Study Tour

22 & 23 June
Brussels

The Brussels study tour is designed specifically for public affairs senior executives who want to gain a better understanding of the EU’s public affairs, advocacy, and lobby environment. Gain knowledge and connections necessary to effectively advocate for your interests within the EU.

Agenda

DAY 1

Welcome to the study tour

Introduction to the European institutional and policy/political framework
(with a focus on participants’ sectors and industries) 

Venue: Public Affairs Council European office, Square Ambiorix 7, Brussels

  • European institutions shaping policy making
  • The EU policy cycle and how lobbying works in this context
  • Stakeholders on national, EU and international level
  • The role and influence of the European Commission (incl. EMA/EFSA/ECHA..)
  • How to work with MEPs and the European Parliament
  • Council of Ministers, European Council
  • Example and case studies

Location: PAC/Ambiorix Center

Coffee break

Lobbying best practices: discussion

  • Senior speakers from a leading consultancy and a headhunter agency
  • “What have I learned after 20 years in Brussels?”
  • “If you’re new to the EU advocacy space, here is what you need to know”
  • Q&A

Location: PAC/Ambiorix Center

Sandwich lunch

Visit of a business association/chamber of commerce (TBC)

  • Doing business in a European, transatlantic & global context
  • Representing interests in Europe: lessons learned

Location: PAC/Ambiorix Center or hosted by speaker’s organization

Coffee break and walk to the European Parliament

Visit of the European Parliament and its premises, meeting with an MEP (TBC)

  • Discussion on advocacy, lobbying, transparency

Location: European Parliament

Refreshment break

Dinner speaker, […], senior official from the European Commission

Location: TBC

DAY 2

How do non-profit organizations run advocacy campaigns?

  • Examples, insights and best practice in lobbying and campaigning in Europe from the NGO sector
  • How to engage constructively with NGOs
  • Speaker: senior policy or communications officer from a Europe-based NGO

Location: PAC/Ambiorix Center or hosted by speaker’s organization

Corporate lobbying in Brussels: do’s and don’t

  • Examples, insights and best practice in lobbying and campaigning in Europe from the corporate sector
  • Planning your policy engagement in Europe
  • Good practice and tips in managing global and European-based teams
  • Speaker: public affairs executive from a large corporation

Location: PAC/Ambiorix Center or hosted by speaker’s organization

Coffee break

Influencing EU decision-making: the perspective of a trade association

  • Examples, insights and best practice in lobbying and campaigning in Europe from the trade association sector
  • Finding agreement among members and speaking with single a voice
  • How can trade associations help non-European companies navigate the European regulatory landscape
  • Speaker: senior executive from an European association

Location: PAC/Ambiorix Center or hosted by speaker’s organization

Lunch at AKT, Rue Archimède 15, 1000 Bruxelles (walking distance)

Lobby regulation in Europe – Engaging ethically and effectively

  • Regulations applicable to lobbyists in Brussels
  • Transparency, ethics and good practice
  • Speaker TBC

Location: PAC/Ambiorix Center or hosted by speaker’s organization

Would you make a good lobbyist? Workshop in small groups

  • Mapping issues, identifying stakeholders
    Creating an advocacy plan and defining messages
  • Group work in teams

Location: PAC/Ambiorix Center

Goodbye cocktail

Event Location

Register

Register by 1 May 2023 and receive an early bird discount
Member early bird special: $950   (after 1 May 2023: $1,250)
Non-member early bird special: $1,350   (after 1 May 2023: $1,650)

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europe@pac.org | +32 476 63 95 03