#EUDAS19
3 December 2019
8:30−16:00 CET
Renaissance Hotel, Brussels
8:30−16:00 CET
Renaissance Hotel, Brussels
Public affairs professionals are increasingly aware that combining online and offline tactics is the best way to get their message across and persuade their audiences. Digital advocacy is no longer a “nice to have” — it’s a critical tool for the success of any public affairs campaign.
Join us to hear about innovative ways to communicate online, discuss the latest trends and expand your tactical skills in digital advocacy.
Featured Topics
Building on the success of previous years, the 2019 European Digital Advocacy Summit will take place on 3 December in Brussels.
This one-day summit will give EU public affairs and communication professionals the opportunity to exchange good practices and hear from experts on the latest trends.
Join us on December 3 in Brussels to network with your peers and gain fresh insights into:
- Digital advocacy in an age of disinformation and mistrust
- Listen to understand — tips and tools to monitor your social media landscape
- New digital advocacy trends for public affairs professionals
- Case studies of integrated campaigns in a year of EU changeover
- Leveraging digital tools for interest representation and policy positioning
- Measuring and communicating the value of digital advocacy
With special thanks to our summit partners:
and to our exhibitors:
Agenda
8:30 Networking breakfast
MORNING SESSIONS — Digital Advocacy: Debating strategies, policies and trends
9:00 Opening session: Digital advocacy trends: Where are we heading?
- Where we stand in a year of EU institutional changeover and major political developments
- Digital advocacy — new trend, or new mindset?
- Trends and challenges ahead
Eduardo Suarez
Head of Communications
Reuters Institute for the Study of Journalism
Dana Manescu
Head of the Social Media and Visual Communication Unit
European Commission
10:00 Networking break
10:15 Panel discussion: Advocacy through online media — How governments, companies and consumers can influence each other.
- How to get stakeholders to speak up on European policy issues
- Which narratives resonate (and what to do if you work in a ‘boring’ sector)
- Using social media to enhance your corporate citizenship and thought-leadership
Marco Ricorda
Communication Expert formerly with
President Tajani, Guy Verhofstadt
and European Commission
Lukasz M. Bochenek, PhD
Managing Director,
International Strategy
Leidar
Maggy Peeters
Communications and Outreach Director
AmCham EU
11:15 Networking break
11:30 Presentations and discussion: Digital advocacy campaigns and good practices
- Case studies of integrated campaigns in a year of EU changeover
- Leveraging digital tools for interest representation and policy positioning
- Measuring and communicating the value of digital advocacy
- Engaging with policy-makers, consumers and citizens on social media — strategies and best practices
Carlos Abundancia
Senior Manager – Social Media and Communication
European Food Information Council (EUFIC)
Emil Bech Andersen
Deputy Head of Unit, Leader of Communications team
DG Maritime Affairs and Fisheries, EC
Laura Sullivan
Executive Director
WeMove.EU
Karen Massin
CEO
burson cohn & wolfe
12:30 Networking lunch
AFTERNOON SESSIONS — Tactical skill-building for Digital Advocacy: Listening, Planning and Engaging
13:30 1-hour breakout sessions — Punch above your weight: How to leverage digital tools for effective public affairs
13:30 Session A: Global issues management
Leyla Sertel
Director of European Markets
Quorum
Dr. Alan Hardacre
Head of Group Corporate Affairs
Imperial Brands
13:30 Session B: Measuring and increasing your advocacy investment
Ann Dermody
Director of Content Strategy, Marketing, FiscalNote
14:30 1-hour breakout sessions — Crafting influential digital narratives
14:30 Session A: Crafting your digital media narrative
Laura Shields
Managing Director
Red Thread
14:30 Session B: Running an integrated digital campaign
Mike Panetta
Partner
Beekeeper Group
15:30 1-hour breakout sessions — Enhancing your online reputation
15:30 Session A: Using digital media for brand awareness and thought leadership
Jo Simmons
Account Director – Government
LinkedIn
15:30 Session B: Managing a social media crisis
Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
16:30 Adjourn
Confirmed Speakers
Laura Sullivan
Executive Director
WeMove.EU
Jo Simmons
Account Director – Government
LinkedIn
Emil Bech Andersen
Deputy Head of Unit, Leader of Communications team
DG Maritime Affairs and Fisheries, EC
Dr. Alan Hardacre
Head of Group Corporate Affairs
Imperial Brands
Leyla Sertel
Director of European Markets
Quorum
Mike Panetta
Partner
Beekeeper Group
Ann Dermody
Director of Content Strategy, Marketing
FiscalNote
Marco Ricorda
Communication Expert formerly with
President Tajani, Guy Verhofstadt
and European Commission
Laura Shields
Managing Director
Red Thread
Carlos Abundancia
Senior Manager – Social Media and Communication
European Food Information Council (EUFIC)
Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
Maggy Peeters
Communications and Outreach Director
AmCham EU
Karen Massin
CEO
burson cohn & wolfe
Lukasz M. Bochenek, PhD
Managing Director,
International Strategy
Leidar
Dana Manescu
Head of the Social Media and Visual Communication Unit
European Commission
Eduardo Suarez
Head of Communications
Reuters Institute for the Study of Journalism
Testimonials
“#EUDAS2017 was an incredibly insightful event today. Kudos to the organizer, @andrasbaneth @PACouncil and all the speakers and participants. Thank you. Exciting times for #eucomms indeed!”
– Harold Tor, Head Of Communications, Centre for European Policy Studies
“Thanks to @andrasbaneth and the #EUDAS2016 crowd for a great day of digital debate! Happy to join & learn.”
– Chris Heron, Communications and Public Affairs Manager, Eurometaux
“Loved #EUDAS2015 sharpness & interactions. A very productive day for @UnileverEU thx @andrasbaneth @PACouncil”
– Unilever EU Affairs team
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1558618368562{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Renaissance Brussels Hotel
Rue du Parnasse 19
1050
Brussels
Register
Registration closed.
Past Speakers
Dr. Giuseppe Porcaro
Head of Communications and Events
Bruegel
Aurelie Valtat
Head of Digital, Multimedia
& Internal Communication
EuropeAid, European Commission
Dan Horowitz
Director, Online Sales Organization, Government & Services
LinkedIn
Karmen Špiljak
Senior Web and Social Media Officer
WWF European Policy Office
Tina Zournatzi
Head of Unit for
Strategic Communication
European Commission’s Directorate General for Communication
Hannah Grieve
Communications Officer
European Youth Forum
Sponsorship Opportunities
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1568705153194{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Sponsoring the Public Affairs Council’s European Digital Advocacy Summit is an excellent way to connect with public affairs and industry experts, as well as EU officials. As many as 120 EU advocacy, communications and regulatory affairs professionals will be in attendance to share their insights and hear from industry thought leaders about today’s best digital advocacy strategies.Download our sponsorship flyer for more information about sponsorship of #EUDAS19.
For more information about sponsorship, or to discuss any additional sponsorship ideas, please contact the Public Affairs Council’s European office.[/vc_toggle]