True Lies and False Truths
15 May 2019
8:30−16:30 CEST
Thon Hotel EU, Brussels
8:30−16:30 CEST
Thon Hotel EU, Brussels
How to communicate in an age of distrust, uncertainty and political risk?
How to engage in meaningful conversations with stakeholders?
How to address threats to corporate reputation?
About the Brussels Forum
Featured Topics & Speakers
Disinformation and ‘fake news’ have launched a new era in relationships between corporations and citizens. Understanding how perceptions are formed, how trust is built and how risks are understood are challenges public affairs teams face every day.
Building on the success of previous summits, the Public Affairs Council will bring together over 100 mid- to senior-level government officials, corporate leaders, public affairs executives and engaging speakers to discuss strategies for addressing such challenges as:
- Dealing with disinformation
- Understanding how people perceive risk
- Living in an age of distrust
- Overcoming cognitive biases
- Crafting influential narratives
Dan Gardner
Award-winning journalist
and bestselling author of
Risk: The Science and Politics of Fear
Marjory van den Broeke
Head of the Spokesperson’s Unit
European Parliament
Howard Chase
Chairman, European Risk Forum
Director of Government Affairs,
Dow Europe
James Kanter
Founder and editor of EU Scream,
former Brussels correspondent for
The International Herald Tribune
and The New York Times
Lisbeth Kirk
Founder, EUobserver.com,
CBS Executive, ECAS board member
James Schofield
VP, External Relations
Shell International
Kunegonde Carpentier
Director, EU External Affairs
& Alliance Development
Johnson & Johnson
Marcel Halma
Director Integrated Communications
& Global Public Affairs
Nouryon
Alice Stollmeyer
Executive Director
Defending Democracy
Dr. Péter Krekó
Executive Director
Political Capital
Victoria Main
Chief Executive Officer
Cambre Associates
Bleddyn Rees
International Healthcare Lawyer
Deputy Chair,
European Connected Health Alliance
James Ramsay
Head of Unit for Communication
European Food Safety Authority (EFSA)
Doug Pinkham
President
Public Affairs Council
András Baneth
Managing Director, European office
Public Affairs Council
With special thanks to our summit partners:
Agenda
8:30 Networking breakfast
9:00 Keynote: The Science and Politics of Fear
- Understanding how people perceive risk
- Living in an age of distrust
- Changing hearts and minds
Followed by a Q&A session.
10:15 Networking break
10:45 Session 1: How do Businesses and the Public Talk about Risk?
- What are the main risks facing businesses today?
- Communicating risk and uncertainty: what are the challenges for businesses and governments?
- How good communication can improve public understanding and garner support?
- Practical strategies that work in low-trust environments
- How does risk analysis factor into an organization’s strategic planning?
12:15 Networking lunch
13:15 Session 2: Communicating in an Age of Mistrust
- Fake news: passing trend or deeper problem?
- Are companies and consumers living in an age of mutual mistrust?
- Disinformation and fake news in Europe — lessons learned from a recent past
- Engaging with your audience in uncertain times
- Citizens’ mistrust towards governments — should corporations fill the void?
14:45 Networking break
15:00 Session 3: Crafting Influential Narratives to Address Disinformation
- Crafting influential narratives to engage with your audience
- Corporate experiences dealing with disinformation and fake news
- Are communication teams well equipped to address disinformation?
- Case studies from practitioners
- Approaches to crisis communication
16:30 Adjourn
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1557403030060{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Thon Hotel EU
Rue de la Loi 75
1040, Brussels, Belgium
Register
Registration closed.