Maximising Intelligence & Data for Your Public Affairs Strategy

Understanding your operational environment is critical for designing and implementing a successful public affairs strategy. In the second of four training seminars focusing on core public affairs skills, we will explore how data mining and intelligence gathering can be a game changer for your public affairs strategy.

Sessions will be very practical and hands-on – making sure you understand how you can apply this to your work/situation. Through case studies and practical exercises this training seminar will provide participants with:

• The purpose and rationale behind data mining and intelligence gathering, and how it fits into your broader strategic planning process?
• Tactics and tools that make your life easier, and how to sort through the overload of information?
• From data to intelligence – best practices in collecting, processing and analysing information
• From intelligence to strategy – how to translate intelligence analysis into persuasive messages and impactful activities that support your public affairs strategy?

Dr Alan Hardacre is a well-recognized expert in the field of Public Affairs with a long history of teaching, and writing about, Public Affairs. He is the founder of the Public Affairs Clinic and a co-founder of AdvocacyStrategy.com. These two businesses are dedicated to helping clients structure and organise their Public Affairs work to maximise their chances of advocacy success. Alan has provided this service for CropLife Europe; FiscalNote, Kindred Group and the International Trade Center amongst others.