Roundtable
30 May 2018
12:45-14:15 CEST
Brussels
A case study in campaign management.
Featured Topic & Speakers
At this roundtable, Ben Townsend, Head of EU Affairs for Japan Tobacco International, will share his experience of running a large campaign, which in this specific case was designed to protect brands from over-regulation in a major EU Market — a challenging issue related to the tobacco sector but also of relevance to others.
Looking at the 4P’s of campaign management: Policy, Procedure, Politics and Perseverance, Ben will discuss the lessons learned from the campaign that are applicable to other sectors and issues.
Ben Townsend
Vice-President, Head of EU Affairs
Japan Tobacco International (JTI)
Event Location
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REGISTRATION CLOSED
Public Affairs Council Members: Free
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