Training Seminar: Measuring and Communicating Internally the Impact, Value and ROI of Public Affairs

The training seminar on “Measuring and Communicating Internally the Impact, Value and ROI of Public Affairs” will look at how to measure, visualise and communicate public affairs impact, value and ROI to ensure your work is (more) effectively understood and valued by your organization.

Join this program either in-person or virtually to learn more about:

• What are the different types of impact a public affairs function/role can have, and how can you assess and measure them?
• What reporting / dashboards tactics and approaches should you use, and what are the objectives / KPIs that bring the measured value to life in ways your organization will understand and appreciate?
• What is some of the best practice in communicating value and ROI in an organization and to your senior leadership?

Dr Alan Hardacre is a well-recognized expert in the field of Public Affairs with a long history of teaching, and writing about, Public Affairs. He is the founder of the Public Affairs Clinic and a co-founder of AdvocacyStrategy.com. These two businesses are dedicated to helping clients structure and organise their Public Affairs work to maximise their chances of advocacy success. Alan has provided this service for CropLife Europe; FiscalNote, Kindred Group and the International Trade Center amongst others.