February 27, 2019
11 a.m. – Noon EST
Internationally-focused companies across different industries are more and more frequently faced with challenges that intersect business and diplomacy. In many cases, such scenarios turn public affairs into a “foreign minister” of their organization.
Featured Topic & Speakers
So, how does one become a successful global representative of a business? Join a former ambassador to learn how you can apply diplomatic best practices to your public affairs work, including:
- The internal guiding principles that need to be considered to succeed on a global scale
- Ways to leverage federal agencies, embassies and other diplomatic stakeholders in your public affairs work
- Steps to integrating a stakeholder mapping strategy into your work as a “foreign minister”
- Case studies of global companies overcoming public affairs challenges in foreign markets through a diplomatic approach
Ambassador Robert O. Blake, Jr.
Senior Director
McLarty Associates
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