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A practical, transatlantic experience for public affairs professionals navigating how artificial intelligence and emerging technology are changing the way organizations advocate, communicate and make decisions. Washington, D.C. registration for the December 3 FutureProof.PA program.
The imperative
Future-proof your team. Master the AI advantage.
Artificial intelligence is changing more than the tools public affairs professionals use. It is reshaping how teams monitor policy, understand stakeholders, develop strategy and demonstrate value across their organizations.
FutureProof.PA brings together practitioners from the United States and Europe to examine what these changes mean for the profession and how public affairs teams can respond with greater confidence, creativity and responsibility.
Not just another theoretical AI conference, FutureProof.PA is a working laboratory where participants can examine real-world applications, learn from organizations already adapting and build a practical roadmap for their teams.
Who It Is For
Built for people turning possibility into practice.
FutureProof.PA is designed for public affairs professionals responsible for helping their teams understand, evaluate and implement new technologies. It will bring together practitioners working across government affairs, advocacy, grassroots engagement, communications, policy and political affairs.
Participants will represent corporations, associations, nonprofits, consulting firms, agencies and technology providers from both sides of the Atlantic.
Whether you're well along your AI journey or just beginning to explore its possibilities, you'll gain practical insights and candid peer perspectives on adopting AI responsibly and effectively.
Leaders from these organizations are preparing to attend
Featured voices
The people shaping what comes next.
This event will bring together public affairs leaders, policy experts, strategic innovators and technology practitioners who are actively navigating AI-driven change.
Featured voices will share what their organizations are testing, where they are finding value and what they have learned about implementation, governance and risk. Together, they will help translate rapid technological change into practical considerations for public affairs teams.
Speakers to be announced soon.
The agenda
One global conversation. Two rooms. A day built for action.
FutureProof.PA will take place simultaneously in Washington, D.C. and Brussels, creating a shared transatlantic experience with perspectives from both markets.
Select sessions will connect the two locations in real time, while regional discussions, workshops and networking will allow participants to explore the issues most relevant to their own operating environments.
The day will progress from understanding the larger shift to examining practical applications and ultimately to helping participants determine what comes next for their teams.
December 3, 2026 · Washington, D.C.
Understanding AI's Impact on Public Affairs
All agenda times are listed in East Coast time (EST).
8:00–8:45 am
Registration/Breakfast
8:45–9:00 am
Opening Remarks
Welcome: From Experimentation to Transformation
9:00–9:45 am
Shared DC-Brussels Opening Session
Public Affairs in an Agentic and Fragmented World
9:45–10:30 am
Shared DC-Brussels General Session
The Transatlantic AI Playbook for Public Affairs
10:30–10:45 am
Networking Break
10:45–11:45 am
Applied Round One: Demonstrations
Lab A: From Prompt to Workflow to Agent
Lab B: Turn Your Documents into an AI Knowledge Resource
11:45 am–12:45 pm
Lunch Session
Future Forward: What's Next in AI for Public Affairs
12:45–1:30 pm
General Session
From Pilot to Practice: How AI Adoption Really Happens
1:30–1:45 pm
Networking Break
1:45–2:45 pm
Applied Round Two: Decision Clinics
Lab A: Build, Buy or Customize?
Lab B: Responsible AI in Practice
2:45–3:00 pm
Networking Break
3:00–4:00 pm
Applied Round Three: Case Workshops
Lab A: Strategic Planning Simulation
Lab B: From AI Idea to Adoption
4:00–4:15 pm
Networking Break
4:15–5:00 pm
General Session
How AI Will Reshape the Public Affairs Team
5:00–6:30 pm
Evening Reception (optional)
Tentative agenda subject to changes
What You Will Take Away
Leave with a clearer path forward.
FutureProof.PA is designed to help participants return to their organizations better prepared to evaluate opportunities, manage risks and lead through continued change.
Attendees will leave with:
- A stronger understanding of how AI is affecting modern public affairs
- Practical examples from organizations implementing new technology
- Tools and frameworks that can be adapted to their work
- Greater confidence evaluating platforms, vendors and potential use cases
- New perspectives from practitioners in the U.S. and Europe
- A peer network for continued learning and exchange
Most importantly, participants will leave prepared to approach AI with curiosity and sound judgment, not fear.
Location
Washington, D.C.
The Washington experience will bring together public affairs practitioners for a full day of shared learning, hands-on exploration and transatlantic conversation.
Location:
AT&T Forum
601 New Jersey Ave NW
Washington, D.C. 20001
Attending from Europe?
Explore the Brussels experience.
Apply to Attend
Join the people preparing public affairs for what comes next.
FutureProof.PA is designed for professionals who are actively shaping, modernizing or supporting public affairs functions. To create a focused learning environment and ensure strong alignment among participants, attendance is application-based.
Complete the short application with information about your role, organization and interest in the program. The Public Affairs Council team will review submissions based on the intended audience, program fit and available capacity. Selected applicants will receive instructions for completing registration.
Members
$699
Non Members
$899
Submitting an application does not guarantee attendance.
Simultaneous Broadcast Format
This event will be held simultaneously in Washington, D.C. (US) and Brussels (Belgium). You can register for your preferred location or attend virtually if a hybrid option is available.
Nonmembers
Join the Public Affairs Council today and save by registering at the member rate. Contact our membership team for information about joining. Questions? Contact us at 202.787.5950.
Cancellation Policy
Cancellation deadline for full refund is November 15.
Cancellations received between November 16 and November 26 will be charged a $200 administrative fee.
Cancellations received after November 27 will receive a 50% refund.
No refunds or credits will be granted after December 1.
Please visit our Conference Policies page for a full breakdown.
Questions?
See our Conference Policies
