Director, Marketing and Digital Engagement

Position Description

TITLE: Director, Marketing and Digital Engagement

LINE OF BUSINESS/DIVISION: Marketing and Communications

FLSA STATUS: Exempt

REPORTS TO: VP, Marketing & Communications

NUMBER OF POSITIONS REPORTING TO THIS POSITION: 2

LOCATION: Arlington, VA HQ strongly preferred. Remote considered.

POSITION SUMMARY

The Director of Marketing and Digital Engagement is responsible for increasing The Conservation Fund’s brand visibility and footprint. This is a new position, and the ideal candidate will be excited and energized by the opportunity to build a marketing strategy and function in partnership with the VP of Marketing & Communications and the VP of Strategic Giving. They will advance opportunities and visibility for TCF, its strategic initiatives and its leadership by identifying and engaging target audiences while working closely across the organization to ensure fidelity to our brand. The Director of Marketing and Digital Engagement will initiate, oversee, steer, and continually seek out creative ways to elevate the organization’s footprint via paid media, sponsorship, partnerships, social media, SEO and other strategic opportunities. They will be responsible for developing a national marketing strategy that encompasses regionally specific goals and objectives. Additionally, they are responsible for coordinating and collaborating with TCF’s Strategic Giving team, specifically Annual Giving Manager and Donor Relations Associate, to drive online fundraising, via a redesigned website (launching Fall 2024) and other marketing channels.

The ideal candidate is a highly skilled marketing executive with extensive brand and digital marketing experience who has a proven track record of creating and implementing strategies to advance institutional visibility and fundraising goals.

RESPONSIBILITIES & SCOPE

MARKETING AND BRAND STRATEGY

• Develop and execute a marketing strategy for The Conservation Fund that advances our brand in service to organizational and fundraising priorities. Using best practices marketing research, identify target audiences, determine and implement tactics and establish KPIs to report on quarterly/annual progress, tracking investments against an annual budget.
• Deploy data-driven, metrics-based digital and website marketing tactics with a focus on SEO and engaging and expanding TCF’s donor base; experience with national audience surveys a plus.
• Partner collaboratively with Senior Director, Corporate Philanthropy, to determine and implement highly creative marketing strategies with corporate and business partners, to elevate The Fund’s brand awareness and unique expertise. Develop online fundraising strategy in partnership with the Strategic Giving team with a specific emphasis on growing individual unrestricted raise.
• Inform and help optimize the redesign of The Conservation Fund’s website (launching Fall 2024) from a marketing perspective, prioritizing donor engagement and reaching target audiences.
• Develop and implement content and channel strategies for our social media platforms, working with Strategic Giving and the rest of the MarCom team to ensure the most strategic use of these platforms.
• Work with Creative Director to identify visual storytelling needs (photos and video) for marketing engagement and help shape the visual narrative of TCF.

ORGANIZATIONAL LEADERSHIP

• Manage and implement internal and external strategies to ensure brand stewardship and cohesion.
• Engage in brand refresh process, with new logo and website being released in Fall 2024.
• Build a shared understanding across TCF of the purpose and value of brand and marketing to advance our mission.
• Partner with IT and Digital departments to develop, deploy, and enhance implementation of brand across the website, digital and social media, email campaigns, SEO/SEM, etc., in service to fundraising and visibility goals. Partner with leaders across the organization to gain traction with strategic partners and at events and other venues to further brand awareness efforts.
• Supervisory Responsibilities:
  • Manage staff against individual and departmental goals.
  • Provide constructive and timely performance evaluations.
  • Perform other related duties as assigned.
  • Source and manage external vendors as required.

MINIMUM QUALIFICATIONS

• Bachelor’s degree or major coursework in marketing, communications or related field. Minimum of ten years’ experience as a highly skilled and creative marketing or brand executive. Degree requirements may be substituted with an equivalent combination of education, training and experience.
• Proven experience in the digital space, with a track record of developing and growing a digital fundraising function.
• Minimum five years of experience supervising and empowering professionals to execute a strategy and to grow and achieve their vision of success.
• Exceptional attention to detail in oral and written communications; ability to prioritize at an institutional level to keep things moving at a staff and departmental level.
• Creative, organized, strategic, highly motivated by new tactics and strategies; hungry to track and learn new marketing trends and tactics.
• Experience implementing a strategy internally as well as externally.
• Experience and comfort working independently and as part of a team, demonstrating flexibility and eagerness; ability collaborate and execute individually.
• Demonstrated experience managing laterally and upwards, to effectively communicate a recommended vision for success.
• Demonstrated experience using social media and websites to advance fundraising and marketing objectives.
• Experience working with and managing external vendors.

PREFERRED KNOWLEDGE, SKILLS & EXPERIENCE

• Experience working on environmental issues, including conservation, natural resource protection, sustainable forest management or related topics is a plus.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

• Prolonged periods of sitting at a desk and working on a computer.
• Work is performed primarily in an office setting.
• Work is sometimes performed under deadlines and quick turnarounds.
• Estimated travel – 10-15%.

COMPENSATION AND BENEFITS

The salary range for this position is $125,000 – $150,000, and the position is eligible for opportunities to earn performance-based bonus compensation. The Fund offers a highly competitive package of benefits including employer contributions for health care, paid holidays, vacation and personal/sick leave, retirement plan and more. Please note: Salary range provided is an estimate and will be evaluated on an individual basis, taking into consideration the candidate’s knowledge, skills, abilities, experience, and education. The final salary offer will be determined accordingly.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time, with or without notice.

Please submit cover letter and resume with application

Apply at https://www.conservationfund.org/careers

To learn more about The Conservation Fund, visit conservationfund.org .

Frequently cited statistics show that women and people from underrepresented groups apply to jobs only if they think they meet 100% of the criteria. If you meet many but not all the criteria and feel you may be a good fit for the role, The Conservation Fund encourages you to apply.

The Conservation Fund, a nonprofit corporation, is an Equal Opportunity Employer that fully and actively supports equal access for all people regardless of Race, Color, Religion, Gender, Age, National Origin, Veteran Status, Disability, Genetic Information or Testing, Family and Medical Leave status, Sexual Orientation and Gender Identity or Expression. The Fund prohibits retaliation against individuals who bring forth any complaint, orally or in writing, to the employer or the government, or against any individuals who assist or participate in the investigation of any complaint, or otherwise oppose discrimination.